2023-08-28 06:26:11
The world premiere of Swarovski “Phantom and Wonderland” 2023 will be unveiled in Shanghai in September, presenting an immersive visual experience and exploring the brand’s 128-year glorious legend in multiple dimensions.
Originating in Vienna and shining in Shanghai, Swarovski’s artistic charm and exquisite craftsmanship will span the dimensions of space and time together in gorgeous brilliance, showing the long-standing inheritance originated in Austria and the inspiration and fantasy of looking forward to the future.
This exhibition condenses three major themes, centering on Swarovski’s brilliant heritage, exquisite craftsmanship and close cooperation with the advanced customization industry, with a unique panoramic setting to create seven phantom spaces. It takes visitors on a fantastic journey across time and space from Vienna in the 19th century, where Mr. Daniel Swarovski first received innovative creative inspiration, to Shanghai in the 21st century, and beyond.
When Swarovski was born in 1895, it was at the dawn of haute couture. The founder, Mr. Daniel Swarovski, went to Paris to provide early fashion designers with new tailoring and brilliance with the changeable shape and brilliance of imitation crystal. Color inspiration. Swarovski was embraced and admired by haute couture houses back then, and it remains so today.
Since the beginning of the 20th century, Swarovski has shone with the superstars of all eras, lighting up many unforgettable movie moments in Hollywood. Swarovski actively cooperates with cutting-edge creative people to continuously deduce and develop aesthetics, and is regarded as armor by revolutionary creative artists such as actors, idols, and musicians. They use their visual expression to cross the cultural gap and project their superstar charm.
In this exhibition, a series of unique stage costumes and red carpet looks will be presented to the public together with some exquisite products from Swarovski’s brand archives.
Swarovski offers more than 300,000 crystal shades, cuts and special effects, and its excellence in its creations has established its reputation today. At the same time, the exhibition also presents Swarovski’s breakthrough innovation and infinite possibilities in the future. The new Swarovski Created Diamonds series, born for long-term preservation, not only has both clarity and unique quality, but also brings a deep and beautiful extraordinary brilliance under the exquisite cutting process.
Light and imitation crystals always go hand in hand, each imitation crystal can capture and change the light, or flicker, or shine, making Swarovski’s works shine. The precise formula of imitation crystal developed in the 19th century has been developed and perfected for 128 years, and it is still a strictly guarded secret. This unique DNA, combined with Swarovski’s superb skills in cutting and polishing, seems to redefine light.
Under the supervision and guidance of current creative director Ms. Giovanna Engelbert, Swarovski continues to push boundaries and explore the colorful colors that have ignited fashion and pop culture creativity for 128 years.
Originating from Vienna and shining in Shanghai, Swarovski has always been at the forefront of pop culture topics with its amazing creativity and exquisite craftsmanship, bringing people infinite pleasure and charm. As Swarovski is regarding to celebrate its 130th anniversary, Swarovski sincerely invites you to enter the Shanghai Museum of Contemporary Art from September 20th to October 9th in the exhibition “Phantom and Wonderland”, which is a milestone of the brand. Let’s enjoy the glorious inheritance and brilliant masterpieces that have been famous for a hundred years.
Make an appointment immediately through the Swarovski official applet, and Swarovski will meet you in “Phantom Wonderland”.
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