Swarovski has unveiled its enchanting Holiday 2024 campaign, aptly titled ‘Party of Dreams,’ featuring none other than global music sensation Ariana Grande as its brand ambassador. This captivating campaign is directed by the innovative Giovanna Engelbert, with stunning photography captured by the renowned duo Mert and Marcus, and a dynamic film brought to life under the direction of Christian Breslauer.
In the mesmerizing Holiday 2024 “Party of Dreams” campaign, Ariana Grande immerses herself in a lavish Swarovski-themed setting, artfully designed to resemble an opulent nightclub that perfectly embodies the brand’s distinctive aesthetic. The visually stunning video showcases Grande alongside a vibrant group of guests, all adorned in exquisite Swarovski jewellery, radiating glamour and festivity.
Ariana Grande shines in the campaign styled with captivating jewellery pieces from Swarovski’s exclusive Millenia and Matrix Crash collections, complemented by an elegant couture outfit meticulously designed by Giovanna Engelbert, Swarovski’s visionary global creative director.
Giovanna Engelbert expressed her excitement, stating: “I had the pleasure not only to create the most fabulous party ever, but also to do it with the incredible Ariana Grande. We had an absolute blast bringing my vision to life. Watching her embrace the joyful, contemporary glamour of Swarovski has been both an honour and pure joy. This has been a long-held dream finally coming to life in the most extravagant and vibrant way, bursting with creative energy, pop culture, and a shared desire to celebrate and spread some happiness to the holiday season. You are all invited to the Party of Dreams!”
Ariana Grande reflected on the experience, saying, “Celebrating at the Party of Dreams, surrounded by the coolest, most glamorous guests decked in Swarovski jewels, was an unforgettable experience. I love how the campaign captures the festive spirit, and the film’s dynamic music video style brings it all together. The energy on set was contagious – we had so much fun dancing that no one wanted to go home! It’s great to bring some joy and sparkle this Holiday Season, and I’m thrilled to continue this journey with Swarovski.”
The Swarovski Holiday 2024 campaign is now live across an array of media platforms, including Out Of Home advertising, television, print publications, and a multitude of digital spaces, ensuring a widespread celebration of elegance and festivity this holiday season.
**Interview with Giovanna Engelbert, Director of Swarovski’s Holiday 2024 Campaign ‘Party of Dreams’**
**Editor:** Giovanna, thank you for joining us today! Let’s dive right into your latest project with Swarovski. Can you tell us what inspired the ‘Party of Dreams’ theme for the Holiday 2024 campaign?
**Giovanna Engelbert:** Thank you for having me! The inspiration behind ‘Party of Dreams’ stems from the essence of celebration and joy that the holiday season brings. We wanted to create an environment that feels both lavish and inviting, emulating the spirit of a vibrant nightclub while infusing it with Swarovski’s iconic sparkle. It’s about capturing the magic of holidays spent with loved ones.
**Editor:** Ariana Grande is a major star. What was it like collaborating with her for this campaign?
**Giovanna Engelbert:** Collaborating with Ariana was an absolute dream! She’s not only incredibly talented but also has a captivating presence that truly embodies the spirit of the campaign. Her energy and enthusiasm brought our vision to life. We worked closely to ensure that she felt comfortable and radiant in every scene, which you can see in the final product.
**Editor:** The campaign features stunning photography by Mert and Marcus. How did their artistic vision contribute to the project?
**Giovanna Engelbert:** Mert and Marcus have a unique ability to blend glamour with artistry. Their eye for detail and ability to capture emotion through their lens played a significant role in making this campaign visually striking. They understood our vision perfectly and elevated it, creating imagery that truly stands out.
**Editor:** The setting is described as resembling an opulent nightclub. How did you bring that vision to fruition?
**Giovanna Engelbert:** We wanted to create an immersive experience for viewers. The set design drew heavily on elements of luxury and celebration. From elegant decor to the vibrant atmosphere, every detail was carefully curated to reflect Swarovski’s aesthetic while ensuring it felt festive and inviting.
**Editor:** Lastly, what lasting impression do you hope this campaign leaves on audiences this holiday season?
**Giovanna Engelbert:** I hope that ‘Party of Dreams’ inspires joy and celebration in everyone who sees it. The holiday season is a time for connection, love, and sharing moments that sparkle. We want viewers to feel that magic and remember to celebrate both the big and small moments with their loved ones, just like in our campaign.
**Editor:** Thank you so much, Giovanna! We’re excited to see how the ‘Party of Dreams’ unfolds this holiday season.
**Giovanna Engelbert:** Thank you! It’s always a pleasure to share our vision, and I can’t wait for everyone to experience it.
