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“My God! I was nervous, we haven’t seen each other in four and a half years. I can’t believe time goes by so quickly! You saw how skinny I am, right? That’s the first thing I want you to see.” Those were the first words with which Susana Giménez opened her traditional Telefe cycle, after being off the air for almost five seasons. At that moment, with the appearance of the diva, the channel’s screen reached 16.9 points and everything was a party.
But Susana’s return started much earlier: for the first time, the host who knew how to revolutionize telephones back in 1987 on ATC and then the mail on Channel 9 and Telefe, was going to have her stream own, in tune with the times. From 9 p.m. until closing, Nacho Elizalde, Sofía Gonet “La Reini” and Pablo Agustín reacted live from the Telefe YouTube channel. Not being able to avoid the vice of many of those who move in that medium, at first they were more concerned about the number of viewers than about the content and whether they talked about them or not. Little by little everything became organized and they began to show the backstage with María Becerra, aiming at a target of under thirty who does not watch open television. #ElStreamdeSusanaas it was called on the networks, had 75 thousand viewers already beginning the cycle on the Telefe screen.
Susana Giménez returned after almost five years off the screen with her classic cycloadrian diaz bernini
As it could not be otherwise, the program started with the sketch of Susana Spadafuccile, this time accompanied by her friend, La Yoli, played by Jorgelina Aruzzi, looking for work at the AFA as a masseuse. Susana’s return began with a good flat of 14 points, which left her perfect escape who dedicated his entire broadcast to the diva, with questions about her life and career. Participating in the sketch were Nico Vásquez, Sole Pastorutti, Guillermo Coppola, Juan Pablo Varsky, Pablo Giralt, Peter Lanzani, Yayo, Julián Kartun as Caro Pardíaco, Sebastián Estevanez, Damián Betular, Iván de Pineda, Claudio Chiqui Tapia and Daddy, the masseuse of the world champions and Marito, the historic prop man of the Argentine National Team, a cast that only Susana can put together, with a message from Lionel Messi as the icing on the cake. The rating reached 16.7 points at that time and it was already clear that Giménez had returned to break his own record of recent years.
The exclusive protagonists of the sketch, Rodrigo de Paul and Leandro Paredes, had an unmissable one-on-one with the diva, in which they talked about everything. And as used to happen with her interviews, the host was wrong about everyone’s family information, she screwed up talking about Messi’s perfume and spoiler Paredes’ pregnancy. I wouldn’t be Susana if I didn’t do those things. The conversation with the world champions, which included complicity, chicanery and jokes, reached 19 points, the highest mark of the night. By that point, it was already known that Susana’s return was going to improve her previous returns to TV with her specials: with averages of 15.3 in 2018 and 14.8 in 2021. Although this was not the case when she was on the screen of Telefe in 2019, which achieved an average of 18.6 points in its debut. In any case, last night’s numbers were very good numbers for television in crisis.
Leandro Paredes, Rodrigo De Paul and Susana Giménez Adrian Diaz Bernini
The night passed with a classic of the program, the trick match between the players, the host and Guillermo Coppola, who remained above 18 points. After 11:20 p.m., María Becerra’s turn came in the living room and then a mini-recital that started at 17.3 points and closed at 15. In the interview, Susana confused her with Tini Stoessel when she asked her if she had sung with Coldplay recently, but At the same time, there was a unique moment when the Girl from Argentina asked her aunt Gladys to come in because she was a lifelong fan of the diva. While they hugged each other, María and her sister danced, smiling, “Behind everything there is only one woman,” the historical curtain of the cycle. That is what Susana provokes in people and one of the reasons why the public continues to say yes to her, season after season.
The trick party of the nightadrian diaz bernini
Meanwhile, the networks were a separate party, from early on Susana Giménez, De Paul, Paredes and Miguelito Romano were trending topic. The host’s “disheveled” hairstyle caught everyone’s attention and sparked all kinds of memes. The same thing happened with the world champions. Far from the blackout that the host’s detractors proposed from the social network Big Brother. What were the keys to success? The great success of Susana’s production, directed by Federico Levrino, was to respect the mystique that the program always had. It started punctually at 10 p.m., something unusual in today’s open TV in which schedules are not met. The ABC of the cycle was seen on screen: the sketch, the appearance of the diva with a medley of curtains from all eras along with a corps de ballet, his charisma, the millions and a group of guests that no one can bring together today. It is known that open television is mainly consumed by women over fifty years of age, it did not disappoint that audience and gave them what they were waiting for, un big show like in the old days and the rating responded accordingly. The challenge for the cycle ahead is to maintain double digits, with attractive content without betraying itself, on a small screen that lacks figures and that has become gas-powered. That’s what it’s about.
The María Becerra Show Adrian Diaz BerniniGet to know The Trust Project
