2023-08-10 07:48:28
Price cuts, job cuts, extension of working hours… hair salons are trying everything to avoid going out of business.
They were “essential businesses” during confinement, three years later they are experiencing an almost historic level of bankruptcy.
Price cuts, job cuts, extension of working hours… hair salons are trying everything to avoid going out of business. In the 11th arrondissement of Paris, the salon of Nicolas Waldorf, hairdresser and famous influencer, is in great difficulty.
“It was three months at less than half of the objectives at one point, I even ended up at -€40,000 even before having paid the salaries. I haven’t paid myself for a year and a half,” he explains. -he.
Growing competition
Of the nearly 70,000 hair salons in France, 602 are in default in the first half. This is an increase of 181% compared to 2021. A peak which could exceed that of 2015. The fault of increasingly strong competition, especially in medium-sized towns and metropolises, according to the president of the National Union hairdressing companies, Christian Doré:
“There are too many hair salons! The market must be regulated, France compared to England, there are three times as many hair salons!”
With rising energy costs and a decline in household purchasing power, hairdressing salon cash is collapsing. To which are added the debts: nearly one in ten salons still have to repay their PGE, granted during the Covid.
Charlotte Gaire, with JB
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