PT GoTo Gojek Tokopedia (GoTo) officially launched the Free Nutritious Meal (MBG) program through a corporate social responsibility (CSR) scheme. The company targets distribution of around three million portions of MBG.
This program has been tested since May 20 2024, reaching more than 10 thousand students in 31 schools spread across 13 cities/districts, namely Bogor, East Jakarta, Bekasi, Bandung, Solo, Semarang, Surabaya, Malang, Medan, Makassar, Banjarmasin , Pekanbaru and Palembang.
“We are holding this program to follow up on the directions given by President Prabowo Subianto. This program is a concrete manifestation of GoTo Group’s commitment as the work of the nation’s children who are fighting for Indonesia and always go hand in hand with the government in various Indonesian economic development initiatives,” said GoTo Main Director Patrick Walujo in an official statement in Jakarta, Thursday (7/11).
He said the program was carried out by empowering micro, small and medium enterprises (MSMEs), driver partners and digital wallets which are part of the GoTo ecosystem.
The MSME elements involved have been ensured to meet hygiene and safety standards certified by the Indonesian Classification Bureau (BKI), monitored by the local Health Service and Education Service.
GoTo is said to also have the opportunity to measure the economic impact of the multiplier effect, get input regarding menu variations, timeliness of food preparation and delivery, price of food products provided to beneficiary students, as well as efforts to minimize food waste.
Research from the Institute for Development of Economics and Finance (Indef) on the trial of the GoTo MBG CSR program which was carried out during May-September 2024 showed that there was an average of three additional workers in MSMEs involved in the program. In addition, MSMEs’ net income increased by 33.7 percent per month compared to before participating in the trial.
“Driver partners involved in this program also received a 17% increase in net income,” the report said. (Ant/Z-11)
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**Interview with GoTo Group’s CSR Director on the Launch of the Free Nutritious Meal Program**
**Interviewer:** Thank you for joining us today! Can you start by telling us about the motivation behind launching the Free Nutritious Meal program?
**CSR Director:** Thank you for having me. The motivation behind the Free Nutritious Meal program, or MBG, is to address food insecurity and promote healthy eating among children. We believe that every child deserves access to nutritious meals, and this initiative aligns with our commitment to support the community and follow the directions set forth by President Prabowo Subianto.
**Interviewer:** It’s great to see such initiatives! Can you share more about how the program has been received so far?
**CSR Director:** Since we began testing the program on May 20, 2024, we’ve provided meals to over 10,000 students across 31 schools in 13 cities, including Bogor, East Jakarta, and Surabaya, to name a few. The feedback has been overwhelmingly positive. Parents and schools have expressed gratitude for the support, and the students are excited about receiving these nutritious meals.
**Interviewer:** That’s impressive outreach! What kind of meals are included in the program?
**CSR Director:** The meals are designed by nutrition experts and include a variety of healthy foods to ensure that students receive balanced nutrition. We focus on incorporating fresh fruits, vegetables, whole grains, and protein sources to help fuel their growth and academic performance.
**Interviewer:** You’re targeting three million portions through this program. How do you plan to reach such a large number?
**CSR Director:** We are leveraging our extensive logistics network and partnerships with local schools and community organizations to distribute the meals efficiently. Our goal is to scale up the program while maintaining quality and accessibility. This is an ongoing commitment, and we are continually assessing and improving our approach.
**Interviewer:** What long-term impact do you hope this initiative will have on the communities you serve?
**CSR Director:** We hope that by providing nutritious meals, we’re not only enhancing the health of children but also encouraging better eating habits that can last a lifetime. Ultimately, our aim is to support educational outcomes and contribute positively to the overall well-being of the next generation.
**Interviewer:** Thank you for sharing these insights! It’s inspiring to see how GoTo is making a difference through this initiative.
**CSR Director:** Thank you! We’re excited about the journey ahead and remain committed to serving our communities through impactful programs like MBG.