Genesis G80 to ensure that the BIE (hereinfollowing referred to as BIE) inspection team, which is visiting Korea on the 2nd of next month for 5 nights and 6 days to evaluate Busan’s ability to host the World Expo, can confirm the competitiveness of Korea’s eco-friendly mobility industry during the inspection period. It supports electrified models and the like as mobile vehicles.
On the 28th, Hyundai Motor Group signed the 『Cooperative Agreement for Hosting the 2030 Busan World Expo』 with the ‘2030 Busan World Expo Bid Committee (herefollowing referred to as the Bid Committee)’ at the D Tower in Gwanghwamun, Seoul, including vehicle support during the BIE inspection team’s visit to Korea. It was announced that the two countries agreed to cooperate with each other in order to strengthen their activities to attract the Busan World Expo this year.
The signing ceremony was attended by Vice President Kim Dong-wook of Hyundai Motor Group and Secretary General Yoon Sang-jik of the Bidding Committee.
With the signing of this agreement, Hyundai Motor Group will provide eight Genesis G80 electrified models (Electrified G80) and four Universe (limousine buses, etc.) A total of 12 units are supported.
In addition, Hyundai Motor Group has decided to actively cooperate in attracting Busan through attracting activities using group infrastructure, etc., not only during the BIE due diligence period but also until the end of November when the venue for the 2030 World Expo is decided.
Hyundai Motor Group’s decision to support the G80 electrification model for the movement of the BIE inspection team is a dimension to emphasize the theme of the Busan World Expo and the point of differentiation compared to competitors.
Under the theme of 『The Great Transformation of the World, Sailing to a Better Future』, the Busan World Expo is embodied under three subtitles: ‘Sustainable Life with Nature’, ‘Technology for Humanity’, and ‘A Place for Caring and Sharing’. .
In addition, the Busan World Expo claims to be a ‘carbon-neutral expo through the application of eco-friendly technology’ as a point of differentiation from competing cities.
To this end, it plans to use electric vehicles and hydrogen-powered vehicles as mobile vehicles in the Busan World Expo, operate the expo with eco-friendly energy, and create a carbon-neutral sea garden.
Hyundai Motor Group provides the G80 electrified model to highlight the main and subtitles of the Busan World Expo, which pursues sustainable life with nature and technology for mankind, to the inspection team, while the inspection team experiences Korea’s advanced eco-friendly mobility industry competitiveness in advance. It is expected that this will serve as an opportunity to form a consensus on the carbon-neutral expo, a differentiating point of the Busan World Expo.
The G80 electrified model, the first high-end large electrified sedan of the Hyundai Motor Group, received the highest grade in the crash evaluation conducted by the Insurance Institute for Highway Safety (IIHS) at the end of last year, Top Safety Pick+ (hereinfollowing referred to as TSP+). )’, and it is a vehicle that has been proven to be the best in safety.
In addition to the G80 electrified model, Hyundai Motor Group also provides four ‘universes’, including two 28-seater limousine buses and two 45-seater regular buses, so that inspection team members and employees can communicate such as consultations while on the move.
It is a plan to increase satisfaction during the visit to Korea with support in consideration of the work convenience and efficiency of the BIE inspection team.
An official from Hyundai Motor Group said, “This vehicle provision will go beyond simply supporting movement, and will be a good opportunity for the due diligence team to experience Hyundai Motor Group’s carbon-neutral electric vehicle and sympathize with the suitability of hosting the World Expo in Busan and Korea.” , “In addition, we hope that it will help to derive positive due diligence results as we have considered the inspection team’s movement and work convenience as much as possible by providing a luxury large sedan and limousine bus with proven safety.”
Meanwhile, ahead of the visit of the BIE inspection team to Korea on the 26th, Hyundai Motor Group released a publicity video for the Busan World Expo in which Busan citizens appeared in person to introduce Busan’s strong will and capabilities in the languages of 15 BIE member countries to mobilize domestic and international enthusiasm for attracting Busan. 『Busan citizens invite you all』 was launched globally.
In addition, 16 1-minute short-form videos produced only in the language of each member country were simultaneously shown to capture the vote of individual BIE member countries.
■ Hyundai Motor Group utilizes its global network and international events to engage in all-round attraction activities
In August 2021, Hyundai Motor Group was the first among large Korean conglomerates to form a dedicated group-level organization, the ‘Busan Expo Attraction Support TFT,’ and utilized the group’s global network spread around the world and international events attended by key figures around the world. They are making an all-out war to attract Busan.
Hyundai Motor Group provided a total of 58 vehicles, including the Genesis G80 and GV70 electrified models, to the annual meeting of the World Economic Forum (WEF) held in Davos, Switzerland in January. Busan World Expo promotional text was wrapped around the vehicle to inform Busan, a candidate site for the World Expo, to key figures from each country, locals, and tourists who attended the forum.
In addition, at the Davos Forum ‘Korea Night’ event, which promotes the vision of the 2030 Busan World Expo and Korean culture, a transparent glass container with the ‘2030 Busan World Expo’ logo is installed, and the concept car Genesis X is placed inside. The exhibition added strength to Busan’s attracting activities.
During the 170th and 171st general meetings of the Organization for International Expositions (BIE) held in Paris in June and November of last year, eco-friendly vehicles wrapped with the Busan World Expo logo, such as Ioniq 5 and Kona Electric, were operated at major tourist attractions in Paris. We also actively worked to create a friendly atmosphere in the local area.
In the digital domain, content containing Busan’s competitiveness and future vision is continuously published in English and Korean using SNS channels such as YouTube, Instagram, Facebook, and LinkedIn, creating a global boom to attract Busan.
So far, a total of 31 contents, such as short-form videos and card news, have been published to announce that Busan is the best city to host the World Expo, and the total exposure of global promotional contents has exceeded 120 million, receiving great response from netizens around the world.
