2023-05-07 06:51:30
E-Mart, Homeplus, Lotte Mart Store Renewal Acceleration
Reinforcing competitiveness in responding to e-commerce… Creating a virtuous cycle
Specializing food miscellaneous goods and customer experience corner contents in the car showroom
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▲ On April 3rd, ‘Hyundai Motor Casper Showroom’ was prepared at Homeplus Bucheon Sangdong, Gyeonggi-do. Photo = Homeplus |
[에너지경제신문 서예온 기자] As the sense of crisis increases with the rapid growth of the e-commerce market, the offline distribution channel hypermarket industry is responding quickly with renewal (renovation) of stores and content to strengthen competitiveness.
It is a strategy to maximize the effect of attracting customers by expanding store renewal in the form of a shopping mall that is different from the existing one, while expanding food-oriented grocery spaces and providing various unique things to see and enjoy, such as smart farms and automobile showrooms. In fact, following the renewal, the sales and customers of the newly opened hypermarket are increasing, which leads to the ‘renewal kills three birds with one stone’ effect, which leads to increased investment.
According to the distribution industry on the 7th, E-Mart’s Incheon Yeonsu store, which was reopened following renewal on March 30, saw sales jump by 18% compared to the same period last year for regarding a month. The number of visitors also increased by 23%.
The Yeonsu store is the second hybrid-type renewal store introduced by E-Mart following the multi-shopping mall-type E-Mart Town Wolgye store that opened in 2020. The sales space directly managed by E-Mart has been reduced by more than half from 3,800 pyeong to 1,600 pyeong, but the size of specialty stores and tenants (rental stores) has been increased by nearly two times, so you can enjoy various unique attractions such as restaurants and cultural theme spaces, smart farms, and large meat showcases.
Encouraged by the success of the Yeonsu store renewal, E-Mart plans to further expand its store renewal investment this year. It plans to invest 85 billion won in renewal of 10 stores this year, including the reopening of the KINTEX store in Emart Town in July.
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▲ An employee of E-Mart Incheon Yeonsu branch promotes fresh vegetables in the smart farm corner of the store on the 3rd. Photo = Reporter Seo Ye-on |
Homeplus also decided to further expand the renewal work as sales steadily increased through store renewal.
As for Homeplus, food sales (as of March 15 this year) of 10 stores that were newly renovated as a mega food market in the first year increased by more than 40% on average compared to the same period last year.
This year, Homeplus renewed and reopened four stores, including Unjeong, Yatap, Buksuwon, and Sihwa, as mega food markets. It does not stop here, but plans to introduce ‘Homeplus Mega Food Market 2.0’, a next-generation concept store that maximizes customer convenience and experience by strengthening the integrated arrangement and related display of food and non-food products within the year, and doubles its renewal competitiveness.
In addition, Homeplus is also developing customer experience-type content. Homeplus, which received a favorable response by introducing various experiential contents such as a children’s swimming pool and kids cafe, will introduce ‘Hyundai Motor Casper Showroom’ exclusively for a large mart for a month this month.
Five of the Homeplus stores nationwide, including Gangseo, Bucheon Sangdong, Daejeon Yuseong, Gimhae, and Wonju, will hold a special exhibition called ‘Casper Showroom’ where you can directly experience and experience the newly released trim ‘Casper The Essential Light’.
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▲ Customers are waiting in line to enter the entrance of Bottle Bunker, a wine shop within Lotte Zetaplex, which Lotte Mart introduced following renewing its Jamsil store in Seoul in December 2021. Photo = Lotte Mart |
Lotte Mart, which introduced a total of 22 renewal stores from 2021 to last year, is accelerating its renewal as store sales growth has been remarkable.
A total of 10 new stores, starting with the Gimpo Airport store and Jeju store in August of last year, saw an average sales increase of regarding 20% compared to before the renewal. Inspired the mart.
Lotte Mart reopened its Dongnae store in Busan on the 28th of last month with a renewed version. The Dongrae branch is characterized by strengthening new contents according to changes in the surrounding commercial district. As the population in their 30s and 40s increases due to the move-in of new large-scale complexes, new customer-customized brands such as Kids Café, Uniqlo, and ABC Mart have been opened.
Lotte Mart is reaping the effect of attracting customers by introducing differentiated specialized stores in parallel with renewal. The newly opened Zetaplex Jamsil branch in December 2021 received a great response by introducing an exceptional space called ‘Tasting Tap’ where you can sample various wines along with ‘Bottle Bunker’, a wine specialty store that occupies 70% of the space on the first floor of the mart. and continues to gain popularity.
An official from the distribution industry said, “In a situation where online and offline distribution are divided, it is most important for large marts, which are tilted playgrounds, to somehow allow customers to come offline. Therefore, various store configurations and contents where customers can stay a lot We are in a hurry to introduce it,” he explained.
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