Homeplus, E-Mart, and Lotte Mart are sold one following another
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(Seoul = Yonhap News) Reporter Shin-Young Lee = With the soaring prices, ultra-low-priced chicken from large marts is gaining popularity.
Homeplus announced on the 11th that ‘Dangdang Chicken’, which started selling on June 30, had sold more than 320,000 chickens by the previous day.
Each store is selling a limited number of 30-50 per day, which means that 5 are sold every minute.
As interest in ultra-low-priced chicken increased, from the 28th of last month to the 3rd of this month, the number of searches for the keyword ‘chicken’ on Homeplus Online also increased by 1,36% from the same period the previous month.
The low price of 6,990 won per chicken and 7,990 won for seasoning is analyzed as a popular factor.
It seems that consumers, whose wallets have become thinner due to high prices, have opted for hypermarket chicken instead of franchise chicken, which has risen to 20,000 won per head.
E-Mart due to the popularity of Homeplus Dang Chicken[139480]and Lotte Mart also joined the ranks of ultra-low-priced chicken by offering products with similar prices.
Since last month, E-Mart has launched ‘5 Minute Chicken’, which costs 9,980 won per box, and Lotte Mart is also selling ‘One Bucket of Chicken’ with 1.5 chickens at 8,800 won, half the price for a week from that day.
On the 15th, Malbok, Homeplus will also hold an event to sell 1 Dangdang Fried Chicken for 5,990 won, limited to 5,000.
However, the franchise industry’s view of ultra-low-priced chicken is complicated.
In particular, a Homeplus official said in an interview on a YouTube channel, “I can sell it for 6,990 won, and I have leftovers,” adding fuel to the controversy.
In online cafes where self-employed people gather, criticisms such as “The price of 6,990 won per chicken is ‘bait product'” or “The price of raw chicken sold at Homeplus is more expensive.”
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2022/08/11 10:50 Send