2023-07-07 14:54:05
This Sunday the broadcasts begin electoral campaign spots in the media, as reported by Claudio Mardones in Modo Fontevecchiaby Net TV and Radio Perfil (FM 101.9).
What the law stipulates is that the spots must start airing 35 days before the visit to the polls, which will be on August 13 for the Open, Simultaneous and Mandatory Primaries.
Electoral advertisements will be broadcast on air and cable TV channels, AM and FM Radio, both local and national media.
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The raffles have already been made and published by the National Electoral Directorate and the machinery of parties and alliances is already in full swing.
On TV screens and radios, it will begin to broadcast electoral marketing of those who will be measured in the elections.
This has a technical substrate that has to do with air distribution. It must be borne in mind that the law establishes that the media must give away part of your space for free to carry out the transmission of those spots.
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Each of the channels yields, specifically, 2160 seconds daily, that is, 24 minutes of air per day. The signals that will be transmitted will be those that have more than 12 hours of daily transmission.
In the case of national channels, only the categories of president and vice will be broadcast, which they will have 50% of the air spacedeputies and senators, 25% respectively.
And at choicen is simultaneous, as in CABA, 40% of the air will be for presidential candidacies, 15% for national senators, 15% for national deputies, 20% for gubernatorial candidacies and 10% for legislators.
The distribution between the political forces
The National Electoral Directorate distributes 50% of these spaces equally among all the forces that present themselves, and a second part in proportion to the votes obtained in the last election.
There are four time slots, morning, noon, followingnoon and night, in which the spots must be located in modules. A TV module is 12 seconds, while in radio it is 9. In other words, the spots will have a multiple duration of 12 in audiovisual format, or 9 if they are radio.
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In most of the media, today they have begun to deliver the files to be broadcast, which, according to DINE, must be brought closer to the media 48 business hours before issuance.
The spots will be broadcast until the electoral ban begins, 48 hours before the vote on August 13. A challenge for the creativity of campaign teams at a time when politics is having little rating.
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