2024-08-22 16:43:57
New subway manufacturer comes from Migrolino
The American sandwich chain plans to open 70 new stores in Switzerland within seven years. Existing branches will also be updated and equipped with digital ordering.
Green and grey, not brown and wood: the new design of a Metro branch should exude freshness.
Photo: Metro
Subway sandwich chain adds 70 new stores in seven years: This is the goal of the new Swiss master franchisee Convenience House Schweiz AGShe will therefore manage existing franchisees in the country and run new branches personally. From September 1, the company will be responsible for the development of Subway in Switzerland, behind which are two Migros managers who are well-known in the industry: Markus Laenzlinger and Sebastian Becker.
With 36,000 stores, Subway is the third largest restaurant chain in the world, second only to McDonald’s and StarbucksThe company has been operating in Switzerland since 2003. It currently has 56 branches. This number is set to more than double by 2030. “We analysed exactly how many blank spots there were on the Swiss map”, says Sebastian Becker, CEO of Convenience House.
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White Spots are located in cities and agglomerations across Switzerland, including western Switzerland and Ticino. First, Becker will open a flagship restaurant in September Glatt shopping center in Wallisellen – With a new design made of green and dark grey elements, it will replace the previous wooden brown interior. Tastier, fresher, more modern Becker said the bars should have an impact.
In addition, Subway will enable digital ordering via screens and tables in the restaurant at the Glattzentrum for the first time. A smartphone app is expected to be added by the end of the year. Becker said people will be able to order sandwiches online more quickly.
New locations in Bern and Zurich
When it comes to expansion, he’s talking about speed: The chain’s next restaurant will open in October in the food court of the Welle 7 complex at Bern’s main train station. Becker said more locations will be added by the end of the year, including on Zurich’s Langstrasse.
Interior design for the next decade: all Swiss branches will gradually be given a new look.
Photo: Metro
Becker’s company will personally manage these and other operations. Subway introduced the franchise system in 1974 and quickly conquered half the world.
Nine years ago, two friends Fred DeLuca and Peter Buck founded Subway in Connecticut, USA. Since 2023, it belongs to the investment company Roark Capital.
The boss and chairman are both managers of Migros
Becker has been in the management of Migrolino, a subsidiary of Migros, until 2023. Most recently, he was a member of the management team responsible for wholesale and logistics. Becker has expanded Migrolino’s wholesale division into a CHF 139 million business.
At the new Subway operator Convenience House, his former boss stands by his side as chairman of the board: Before his retirement at the end of 2023, Markus Laenzlinger will expand Migros’ Migrolino filling station brand into Switzerland’s leading convenience store provider.
The plans of the new boss of Swiss Metro are not limited to the expansion and modernization of the subway branch network. “We are in talks with other brands,” Becker said cautiously. This is obvious. The US dumpling chain Taco Bell announced its plans to enter the Swiss market three months ago in the CH-Media editorial office..
But first he will sit down with Subway’s current 28 Swiss franchise partners so that further plans can be made in peace, Becker said. “You gain a lot of experience over the years and we want to incorporate that.”
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