"Sublime and promising"; Rotochelas conquer Mexican hearts

Beer is positioned as the preferred alcoholic beverage of Mexicans.
Creativity is shown as a strong bet, if a sufficiently attractive idea is developed.
Packaging can represent the first interaction between the brand and the consumer, so we must integrate strong investments to ensure its quality and attract the attention of customers.

Las “Rotochelas” appeared in the Mexican market and users fell in love with them at first glance, leaving aside the “licuachelas”.

Today the consumption of alcoholic beverages is “feeding” a large sector in Mexico, where the market has shown that it has its respective favorite options. According to the information from the monthly survey of the manufacturing industry where it shows the value of sales of alcoholic beverages produced in Mexico During 2020 by type of drink, beers were placed as undisputed favorites since they came to register the amount of 185,375 million Mexican pesos (demonstrating their favoritism among consumers), later tequila was found with 44,637 million pesos and in third place other beverages distilled from agave with 5,093 million pesos.

The sale of beers has made numerous Mexican companies proclaim themselves as some of the most important in the country.as the Brand Finance study demonstrates by showing some of the most valuable brands by brand value, where Corona is positioned in first place with a value of 5 billion dollars, Victoria in fourth with 4 billion dollars and Model in fifth co 3 billion dollars.

Likewise, the sale of these beverages has proven to be an efficient alternative to increase the income of various restaurants, clubs or bars that sell beer in different presentations.

Currently there is a particular brand of water tanks that has managed to position itself effectively in Mexico and it would be enough to take a look at the roofs of homes to confirm it, Rotoplaswhose name and image have been of particular importance in giving rise to a new Mexican drink and its creative presentation, the “Rotochelas“.

The post was shared in a Facebook group, where Internet users have made all kinds of comments congratulating the Mexican ingenuity of this drink and showing their interest in acquiring one; among them they mention that “I demand a tutorial for this gourmet stew”, “where do they sell?”, “they never cease to amaze me with such incredible imagination and concentration to demonstrate how exquisite the beer is”, “the liqueur went out of style, now we want the Rotochela“, among other thoughts about this particular product that showed an interesting commitment to creativity in the face of a highly demanded drink.

It is not new that the sale of alcoholic beverages is quite present in the country through different businesses; however, this was not an impediment for the “Rotochela” will attract the attention of Mexican consumers, all thanks to the creative presentation of its product. that could be difficult to overcome, demonstrating what is possible if we choose to bet on an alternative that manages to get the client out of their daily lives through a striking presentation.

This type of characteristics where a fill the creative packaging are involved, they would be representing a strong value offer that manages to distinguish the product above the rest of the competition, managing to attract the love of consumers from the sight, gaining unpaid and attracting potential potential customers.

Example of companies that found in the packaging creative a strong commitment to unpaid , we found it a while ago when Comex opted to make a type of brush with “Mario Bros region 4”where the brush would be the character’s mustache, a fact that drew applause from consumers to the brand’s creative team, whose image circulated on social networks on numerous occasions.

Companies can find in creativity a strong bet to advertise themselves and achieve unpaid positioningif they risk launching disruptive enough products or packaging.