2023-06-27 17:22:48
STUTTGART, Germany (AP) — Bundesliga side Stuttgart has agreed a sponsorship deal with local automaker Porsche, which consulting firm MHP estimates would be worth more than 100 million euros ($110 million).
Mercedes-Benz will remain the main sponsor of the club, although it will cede the naming rights to the stadium, Stuttgart said on Tuesday.
MHP, a consultancy company owned by the Porsche Group, will assume the name of the stadium for an initial period of 10 years, the club said.
“The cooperation with Porsche, MHP and Mercedes-Benz promises to strengthen the club and the company in the long term,” said the Stuttgart president. “This is where the Champions League investors come together under one roof.
Stuttgart just barely escaped relegation last season, winning a playoff once morest second-tier Hamburg.
1687886884
#Stuttgart #signs #sponsorship #Porsche #reach #million #dollars
