Translated by
Clementine Martin
Published on
October 8, 2024
The Californian streetwear brand Stüssy wants to make its return to the New York retail scene with the opening of a new flagship in the Soho district of Manhattan.
Stüssy to open a new flagship store in Soho – Stüssy
Located at 50 Prince Street, the store will occupy an area of more than 520 square meters and will take over from the independent bookstore McNally Jackson.
The precise date of the grand opening has not yet been announced, but this new flagship in Soho comes shortly after the successful launch of an Archive Store pop-up in Brooklyn last spring, which allowed fans of the brand to acquire out-of-print collaborations and vintage classics for a month. The former Stüssy flagship in New York, at 176 Spring Street, closed its doors at the end of 2023 after fourteen years.
Since the start of the year, Stüssy has expanded its distribution network around the world with new flagships in Chengdu, China, and Milan, Italy.
Founded in 1984 by Shawn Stüssy and his partner Frank Sinitra Jr., Stüssy is present in North America, Europe and Asia with stores in China, Japan, Malaysia, South Korea and Singapore.
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