Apple stands by the market researchers IDC on the global sales figures for computers over the past three months is outstanding. While the remaining four of the five dominant computer providers all have to live with some massive losses compared to the same quarter last year, Apple was able to improve by an impressive 40.2 percent.
Of course, in the end, that sounds almost too good to be true, and there are a number of factors to consider that revise these drastic numbers a bit. On the one hand, the losses among Apple’s competitors are disproportionately high, not least because they were still significantly influenced by the increased demand due to Corona in the same period last year. And Apple released its first M2 processor-powered notebooks this summer, including the long-awaited MacBook Air refresh, which should’ve added an extra boost here.
Without a doubt, however, Apple currently has an enormously attractive computer portfolio and, with its own processors, can rely on technologies that are simply not available to the rest of the industry at the moment. With a 13.5 percent share of the overall PC market, Apple was still in fourth place behind Lenovo, HP and Dell in the third quarter of the year, but in percentage terms their gap to the Mac manufacturer has shrunk significantly in the said period.
Mac Pro and Mac mini must be new soon
Meanwhile, with a view to Apple’s complete departure from Intel processors, it remains exciting. The path was heralded in November 2020 with the presentation of the first three devices – the MacBook Air M1, the Macbook Pro M1 and the Mac mini M1 – and Apple has therefore set itself the goal of completing this transformation this year. With the Mac Pro and the more powerful Mac mini, there are still two Mac models sold by Apple that are still waiting for their successors in this regard. The presentation of new Macs later this year seems more or less inevitable.
