2023-11-26 11:43:15
French Week – the week of France – has just ended in Lagos, Nigeria. Supported by the Franco-Nigerian Chamber of Commerce, this initiative aims to strengthen business ties between the two countries and in both directions.
Published on: 11/26/2023 – 12:43
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With our correspondent in Lagos, Moses Gomis
The French Minister for Foreign Trade, Olivier Becht, made the trip and it is also the third official trip by a member of the French government, in less than six months, always with the same message, that of promoting the brand France to Nigeria. This does not mean a shift of French companies from French-speaking countries to English-speaking Africa but rather a natural expansion towards other markets.
In developing their management application for SMEs (Small and medium-sized businesses), Achille Rouko and Samy Chiba did not hesitate for a single second. According to them, Lagos is the ideal place to establish their French company – Bujeti – in Africa.
“You have to be able to move very quickly. I think there is a big Anglo-Saxon influence in Nigeria. For entrepreneurs who have this French culture, you have to be able to make this switch very quickly “, estimated Both Chiba.
The French Minister for Foreign Trade, Olivier Becht, recalled this duty to adjust to a different business world during his two days at the France Week in Lagos.
« I try to send a message to French companies to tell them come and invest in Nigeria. And to Nigerians, come to France with the creativity but also with the dynamism of your youth », declared the minister.
A message received 5 out of 5 by Jane Ekeh. Gas360, its Nigerian company, sells cooking gas through a digital platform and its research and development office is in Toulouse, in the South of France.
« We went there to build our Research & Development system for the Nigerian and African market. But we realized that the French market also needed innovation cells like ours “, she emphasizes.
Jane Ekeh dreams of making her place in French gas, without complexes.
Also read and listen to Franco-Nigerian business: a dynamic to be revived
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