2023-06-06 03:09:51
[뉴스토마토 신상민 기자] wave original ‘Park Ha-kyung’s travelogue‘Is 30It has a running time that is neither too long nor too short.. recent OTTgo 1Unlike the miniseries Within and Out of Time 20~30Speedy development with breaths that are neither too long nor too short, in and out of minutes, condensed story, I prefer a mid-form that focuses on the character with a concise relationship between the characters.. Not only dramas but also variety shows follow the mid-form format.. in case of wave ‘crisis X’ ‘weak hero class1′Running time per episode 30~40Made in less than a minute. Recently released by Netflix ‘castle+Character: Japanese side‘In the case of 6with episodes 1party 30less than a minute. wave too ‘National Production Headquarters‘was made in mid-form.
Recently, as platforms have diversified, viewers’ viewing behavior has diversified.. TV I also prefer watching dramas following the end rather than watching the original episode.. recent tiktok, reels, For those who are accustomed to short-form videos such as shorts, it is difficult to watch long-time videos.. More than anything 16, 20More and more viewers feel burdened to watch the first part of a trilogy drama. Therefore 1Sometimes, long dramas within and outside of the time are consumed as short clips..
Since mid-form has a short running time, it reduces production time and has the advantage of being able to handle light materials comfortably.. Moreover, viewers can watch comfortably without burden.. real OTTIn the case of entertainment produced in 1It takes regarding a year, but in the case of mid-form entertainment, it only took half the time.. In the case of mid-form, the production period is short, so it is possible to respond to issues while seeing immediate reactions.. And the production cost is also 1Drama over time, You can save money compared to entertainment.
Lee Tae-hyun, CEO of Wave “OTTIn order to fill the most important audience occupancy time for 10, 20Trilogy’s long-form content is advantageous. however 30Mid-form content in minutes or less can be consumed more easily by viewers. Mid-form content is an important part of the platform strategy going forward.“explained that.
Some experts say mid-form won’t significantly affect viewership or subscriber retention.. Even so OTTgives viewers a variety of viewing options, We are increasing the portion of mid-form content that is easy to consume lightly during commute times..
After all, even if the reaction of viewers is not good, the risk can be reduced., Due to the advantages of reducing production time, OTTis releasing a lot of mid-form content..
Wave ‘Park Ha-kyung’s Travels’ Lee Na-young. (Photo=Wave)
Reporter Shin Sang-min [email protected]
This article was finally confirmed and corrected by Kim Jae-beom, head of the Popular Culture Department, in accordance with the News Tomato Reporting Rules and Code of Ethics.
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#Strategy #midform #Park #Hakyungs #Travels #wave
