2023-07-07 15:33:17
With real stories “Stories of Those Who Trust”, Massey Ferguson shows how technology has transformed agricultural production
With the objective of valuing the knowledge passed down from generation to generation and revealing the innovative face of the country man, Massey Ferguson, a reference in the agricultural market, launches the second season of the web series “Stories of Who Trusts” to show how lessons of family succession combined with agricultural technology boost productivity and sustainability on the farm. The first season was focused on combine harvesters, and the new season is focused on sprayers.
In the web series “Stories of Those Who Trust”, farmers share testimonials and show that innovation is within everyone’s reach
In the ten episodes, released one per week, farmers share their passion for their work, motivations and challenges and highlight how technology in sprayers helps to facilitate routine, bringing comfort and agility to the operation, in addition to providing an efficient and responsible application of inputs agricultural products, reducing waste and minimizing the impact on the environment. The web series will be available on Massey Ferguson’s YouTube channel and on the brand’s social network @masseyfergusonbr
For Fernanda Teixeira, Communication & Customer Care Manager at AGCO South America, the testimonials reveal the confidence that customers place in technology to help them manage their plantations properly, reduce costs and increase efficiency. “Over the years, Massey Ferguson has revolutionized Brazilian agriculture, bringing technological innovations and productivity. We work to deliver hassle-free and reliable experiences that deliver the best value to farmers and make their businesses more profitable and sustainable,” she says.
The transmission of knowledge and new technologies contribute to the strengthening and continuity of activities in the field and to the development of increasingly advanced techniques so that the Brazilian farmer continues to play a fundamental role in supplying food to a population in constant growth and contributing to the national economy.
Testimonials with facts and stories from Trustees reveal knowledge
Ros de Oliveira family, from Avanhandava (SP)
Cattleman and producer of sugar cane and soybeans in Avanhandava (SP), Márcio Ros de Oliveira works with his family to manage the farm. He uses technology as an ally of production. “The sprayer came to improve efficiency in the field. It is the machine that comes in from the beginning of the crop and works almost until the end of it, contributing to the reduction of production costs”, he points out.
Rezende family, from Água Boa (MT)
Caetano Rezende, a producer in Água Boa (MT), became interested in agriculture due to family influence. “When I use spraying technology, I know I’m doing a job well done”, he points out. “The agricultural machine is the main tool for the farmer to produce”, emphasizes his father Ismael David Rezende, who started agricultural production on the property in 1975.
About Massey Ferguson
Massey Ferguson, a global brand belonging to the AGCO group, is the largest exporter of agricultural machinery in Latin America and has been a reference in the Brazilian market for six decades. Massey Ferguson tractors, harvesters, planters, implements, sprayers, balers and precision agriculture products and services are sold to more than 80 countries, mainly South Africa, Saudi Arabia, Algeria, Argentina, Bolivia, Chile and Paraguay. The factories in South America are located in Brazil – in Canoas/RS (tractors), Santa Rosa/RS (harvesters), Ibirubá/RS (planters and implements), Mogi das Cruzes/SP (tractors, engines, sprayers, generators and emission control laboratory) and also in Argentina, General Rodriguez/BUE (tractors, harvesters and engines). ). More: www.masseyferguson.com.br
About AGCO
AGCO (NYSE:AGCO) is a world leader in the design, manufacture and distribution of agricultural machinery and technology for precision agriculture. AGCO delivers value to customers through its distinctive portfolio, which includes brands such as Fendt®, GSI®, Massey Ferguson®, Precision Planting® and Valtra®. Powered by Fuse® Smart Farming Solutions, AGCO’s full line of equipment and services help farmers sustainably feed our world. Founded in 1990 and headquartered in Duluth, Georgia, USA, AGCO reported net sales revenue of approximately $12.7 billion in 2022.
For more information, visit www.AGCOcorp.com. For company news, information and events, follow us on Twitter: @AGCOCorp. For financial information on Twitter, follow the hashtag #AGCOIR.
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