JENAMA Executive presents a new concept at one of its stores in Puri Mall, West Jakarta. As a sign of their commitment to transformation and innovation and prioritizing shopping convenience, Executive renovated and expanded the store covering an area of 489 square meters. This store has reopened on February 29, 2024.
As part of Delamibrands, a leading fashion retail group in Indonesia, Executive adapts to change. Since its founding in 1984, this label began its journey as a workwear provider. In 2022, there will be a rebranding from The Executive to Executive, making this label even more developed, including product variations that are no longer just clothing but now provide bags, daily clothing, footwear and even perfume.
“We are very happy with the new changes from Executive. Along with changes in the lifestyle of today’s working community, Executive is also changing. The aim of presenting this new store concept is to reflect our new mission, namely meeting the needs of modern career people, whatever their career,” said Creative Lead Delamibrands Tiffany Farial through a press release received by Media Indonesia, Monday (18/3).
For your information, to design this new store concept, Delamibrands collaborated with Dalziel & Pow, a design studio based in London, England.
Customers can not only enjoy a variety of products at the new Executive store, but can also enjoy alteration services and easy pickup of goods purchased online.
Ramadan collection
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In welcoming the holy month, Executive also presents the latest Ramadan collection to complement customer needs through its collection entitled Ramadan Radiance. Executive presents a blend of tradition and modernity in each design. This collection not only provides a touch of elegance and class, but also reflects the beauty and warmth of Ramadan.
This collection consists of short-sleeved koko, long-sleeved koko, and festive denim shirts for male customers. Meanwhile, the women’s collection offers a variety of dresses, tunics, kaftans, kimonos, and gamis, with various cuts and colors to complement your holiday needs. Each item in this collection is designed with detail to provide an attractive and comfortable appearance when celebrating Ramadan and Eid.
Through Ramadan Radiance, Executive invites customers to celebrate beauty and elegance in worship and gathering with family and beloved friends. This entire collection is available at the new shop at Puri Indah Mall and website. (RO/M-3)
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