2023-09-17 12:32:03
A few months agoSteve JobsWhen I asked people around me what their favorite quote was, the following was by far the number one.
Crazy people who really think they can change the world can really change the world.
When I asked people who chose this word why, they said it was because it makes them want to aim higher. Because it made me want to aim bigger and dream bigger.In other words, the advice was to have higher expectations.
This may sound great at first glance, but it is not necessarily true.
When expectations are high, disappointment is also high.
Denmark isworld happiness reporthas maintained a top or near-top ranking for decades. (By the way, America is currently 15th and Japan is 47th).
Research points to reasons such as gross domestic product per capita, social support, healthy life expectancy, freedom of choice in life, generosity, and lack of corruption. However, the authors of a study published in the British Medical Journal found that the reason why Danes are “the most satisfied with life” is… That seems like a realistic expectation.
in the investigationIt is stated as follows:
It has been said that people who think they will have a blessed life in the future lead a more satisfying life, but if their expectations are extremely high, they can end up feeling disappointed and dissatisfied with life.
In other words, when people who believe they can change the world fail to do so,Even if you’re objectively doing a great job, you’re still going to be disappointed.
So I asked several business owners how satisfied they were with last year’s performance. Interestingly, when it came to respondents who said they remained dissatisfied, there was a trend consistent with the British Medical Journal’s findings.
In addition, “Small Business Economics” magazine (Small Business Economics)Published researchaccording to,Unrealistic expectations are said to be the “most common and detrimental” bias among business leaders.
For example, one businessman who set a sales goal of $60 million felt that his actual sales “stuck” at $58 million.
This is despite a 400% increase from the previous year. In another case, a restaurant chain owner intended to open five new locations, but felt he was only able to open four. This was despite the fact that it was our first year of business expansion.
Although all of these cases were excellent achievements, They said they felt disappointed, dissatisfied, and even demotivated.
Make short-term goals achievable
This is not to say that it’s not good to have the mindset that you can change the world or to have big dreams. If you’ve only just opened your restaurant, but you have a vision of one day expanding to 50 locations, every decision you make should align with that goal.
You’ll need to develop a scalable concept, build a great team, and recruit partners and investors.
However, these dreams also need to be realized while balancing them with realistic goals, milestones, and expectations.
Once you successfully open one store, instead of comparing it with your final goal of 50 stores,Acknowledge it as a major accomplishment in itself, then turn your attention to the next step.
We are aiming to become a company with annual sales of 100 million dollars, and if we finally achieve sales of 5 million dollars, instead of comparing it to the final goal, we will first evaluate the current sales itself as a great achievement. Then turn your attention to the next step.
A business plan should be created with the end goal in mind (even if it’s a crazy goal that you think you can change the world). Dream as big as you want.
However, keep your short-term goals achievable. By doing so, you will be able to stay calm even when faced with setbacks, and will be able to positively evaluate each hard-won success as you continue to grow.
And your journey will be just as meaningful, fulfilling, and enjoyable as your final destination.
The great reason why Steve Jobs always asked a certain question before meetings | Lifehacker Japan
Steve Jobs accurately defines “the true meaning of failure” in just two sentences | Lifehacker Japan
Originally published by Inc. ［original］
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