2023-05-28 08:30:00
[정보통신신문=박남수기자] As of the 25th, the first day Starbucks Korea started the summer e-frequency event, the number of app accesses increased by an average of 50% for one day compared to the previous day, and increased by up to 80% per hour.
From 1:00 PM onwards, it increased by more than 60% on average, and the time zone with the highest increase in app access was from 5:00 PM to 6:00 PM, an 80% increase from the previous day. In particular, during the morning hours of 6 am to 7 am and 11 am to 12 pm, app access increased by 50% on average, indicating that app visits increased during commute and lunch hours.
In addition, it was found that the number of applications that completed all summer e-frequencies and made reservations to receive gifts increased by 25% compared to last year’s event on the first day.
About 6.5 million people viewed the e-frequency guide, which was released on the official Starbucks Korea account on Instagram, for 10 days following it was posted, and there were regarding 63,000 likes and comments.
Starbucks’ e-frequency event is a representative thank-you event to express gratitude to customers who visit Starbucks. This summer, from May 25th to July 10th, an event is being held at stores across the country to showcase a total of 5 types of gifts, including 3 types of ‘Starbucks Side Table’ and 2 types of ‘Starbucks Fan & Plate’.
The ‘Starbucks Side Table’, which comes in three colors of green, ivory, and brick orange, is made with the special color and design of Starbucks’ unique sensibility plus Helinox’s excellent technology. It is a compact camping table that is light and easy to install. It can be used in various spaces.
‘Starbucks Pan & Plate’, which can be used as a cooking pan and a plate for plating, is a ceramic-coated aluminum pan that is light and convenient, and comes with a wooden handle and a dedicated pouch for safe use.
The Starbucks Summer e-Frequency event presents 1 out of 5 gifts on a first-come, first-served basis to Starbucks member customers who complete e-Frequency by purchasing a total of 17 manufactured beverages, including 3 mission beverages. Through the mobile system, reservations can be made in 5 separate sessions from May 25th to July 10th.
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