2023-11-06 09:59:01
Cairo: Starbucks, a coffee house chain, with a huge discount while facing strong protests over its pro-Israel position. Outlets in Egypt sell products at a 78.5 percent discount. Facing a massive boycott, the company has come up with a new strategy to attract customers.
Users from Egypt have shared information on social media regarding the new discounted rate of cable. The company is now selling a £93 product for Rs 20. This huge discount is on Starbucks’ Frappuccino.
Customers are sharing images of discount cards from Starbucks outlets in Egypt in response to those who say the boycotts will not work. There were large-scale boycott calls in West Asian countries, including Egypt, once morest pro-Israel companies. It is reported that this has affected companies including McDonald’s and Starbucks on a large scale. People have also shared pictures of empty Starbucks outlets.
As the campaign got stronger, the Egyptian Chamber of Commerce came forward demanding the withdrawal of the boycott. The news release issued by the Chamber pointed out that these companies are working in franchise system and thousands of Egyptians are working here as workers. It also pointed out that they are paying taxes to the country.
BDS, a movement that campaigns for the boycott of Israel and pro-Israel products, is also on the scene this time. After the Israeli attack on Gaza, BDS released a list of companies to be boycotted. There was a huge protest over McDonald’s giving out free food to Israeli soldiers who were attacking Gaza. Due to this, the company faced a huge setback in West Asian countries including Egypt.
Summary: Starbucks in Egypt is doing a 78.5% discount on its products following widespread boycott campaign in pro-Israel stance
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