medianet Spotlight Studio: “Further training in the area of strategic marketing & sales”. Part II: The economic mindset in marketing and sales.
“Attracting and retaining customers are the core tasks of marketing and sales,” quotes Barbara StöttingerDean of the WU Executive Academy the Austrian marketing pope Peter Drucker. Stöttinger is again a guest in the medianet “Spotlight” studio and explains in the second part of the WU-Executive-Academy-Talks with medianet publishing director Bernhard Gilywhy a holistic mindset in marketing and sales is so important today. In addition to the necessary specialist knowledge and a broad understanding of company processes, leadership skills in particular are playing an increasingly important role in the development of a career in this sector.
The comprehensive practical and theoretical knowledge transfer in the lecture hall is carried out exclusively by lecturers who all have many years of practical experience. And what factors are important for a part-time study program at the WU Executive Academy You will also find out more in this new edition.
In the third part of the series, we take a closer look at the institute’s educational offerings.
