DATA from audio playback platform Spotify reveals that video podcast broadcasts are more and more in demand amongst customers of the service and podcast broadcasts in video format have elevated six occasions in comparison with audio format.
“Because the video podcast format arrived in Indonesia two years in the past, we all the time envisioned it with the ability to present an area for creators to precise themselves and discover new methods to attach and work together with listeners,” stated Head of Studio Spotify Southeast Asia Carl Zuzarte, quoted from the printed. press, Tuesday (11/6).
“We’re excited to see how this format continues to develop and alter listeners’ habits in consuming podcast content material on Spotify,” he continued.
Components that make video podcasts on Spotify more and more standard embrace the printed format which permits service customers to see the creator’s expressions, the supply’s responses, and the background of the recording location.
The video podcast format additionally permits creators to have extra freedom to construct interactions with broadcast viewers.
Within the final 12 months, there was a 24% enhance in common every day streams of podcast broadcasts within the Mythology and Horror style on Spotify, together with Lantera Malam.
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Listeners have grow to be an vital a part of the method of constructing Lantera Malam episodes.
Adhit and Jamal, because the creators of Lentera Malam, contain listeners in making future episodes by using options on Spotify, one among which is Polls.
The presence of a video podcast format on Spotify permits them to current a extra tense environment when presenting horror tales in Lentera Malam.
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Despite the fact that their podcast episodes can be found in video kind, the convenience of navigation to change from video to audio format or vice versa on Spotify means broadcast viewers can extra freely select to observe or simply take heed to their podcasts.
Since importing the primary episode on Could 28 2020, the variety of broadcast viewers on the Lentera Malam channel has continued to extend quickly.
Lentera Malam was even named Prime Horror Podcast of the Yr in Indonesia by WRAPPED 2023. (Ant/Z-1)
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