We’ve writen a lot about how musicians make money from Spotify down the years, controversies included.but in 2025 we’re likely going too also be writing about how the company is turning on the afterburners with money-making features for podcasters – not least as it may give some clues about future features for artists. With that in mind,keep an eye on the new ‘Spotify partner Program’.
Announced last November,it is rolling out for creators in the US,UK,Canada and Australia this week with the promise of “access to multiple revenue streams to help them transform their shows into sustainable businesses”. The emphasis here is on video shows, including payouts from a royalties pool for Premium subscribers – one that Spotify is keen to stress does not dilute the royalties pool for music.
There are also tools to insert audio ads into podcasts on Spotify’s free service, as well as other platforms. “As we announced the Spotify Partner Program on November 13, more than 65% of eligible shows and networks have already enrolled,” noted Spotify in its declaration.
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## Archyde Interview: Spotify’s Podcast Partner Program
**Archyde:** Welcome to Archyde’s podcast insights series. Today, we’re discussing Spotify’s new “Partner Program” and its implications for podcasters and the audio landscape overall. Joining me is [Alex Reed Name], a renowned podcasting expert and consultant.
**[Alex Reed Name]:** Thanks for having me! It’s great to be here.
**Archyde:** Let’s dive right in. Spotify’s Partner program, launched initially in November 2024, is now rolling out in the US, UK, Canada and Australia. What are the key components of this program, and how could it impact podcasters?
**[Alex Reed Name]:** Spotify’s making a real push to become the leading platform for podcasters, and this Partner Program is a major step. Here’s the breakdown:
* **Diverse Monetization Streams:** Spotify wants to help podcasters build sustainable businesses, so they’re offering multiple revenue streams. This includes *royalties from Premium subscribers* for video podcasts, *the ability to insert ads into podcasts on both Spotify’s free tier and other platforms*, and possibly more options down the line.
* **Emphasis on Video:** While audio podcasts are still king, Spotify is clearly pushing video content.This is reflected in the tiered bonus system for Premium subscriber royalties, favouring video podcasts.
* **Clarity and Control:** Notably, Spotify has emphasized that the new royalties pool for podcasts doesn’t impact the royalties paid to music artists. This addresses a potential concern many had.
* **Early Adoption:** The fact that over 65% of eligible podcasters enrolled in the program already speaks volumes about the industry’s eagerness to tap into these new opportunities.
**Archyde:** This move comes at an interesting time considering Spotify’s pricing changes and ongoing discussions about artist compensation. How do you see the Partner Program fitting into this wider context?
**[Alex Reed Name]:** It’s definitely strategic. By focusing on podcasters, Spotify is diversifying its content offerings and tapping into a rapidly growing market. This could help them attract and retain subscribers even amidst pricing adjustments and concerns about artist royalties.
**Archyde:** What advice would you give to podcasters who are considering joining the Partner Program?
**[Alex Reed Name]:**
* **Evaluate Your Content:** Does your podcast lend itself well to video? If not, consider whether you’re willing to invest in that format.
* **Explore All Revenue Options:** Don’t just rely on royalties. Look into advertising opportunities and other potential income streams.
* **understand the Terms:** Carefully review the program’s terms and conditions to ensure you’re agreeable with the agreements.
* **Stay Informed:** Keep an eye on any updates or changes to the program as it evolves.
**Archyde:** Engaging insights, [Alex Reed name]! as Spotify’s Partner Program gains traction, it’ll be exciting to see how
it shapes the future of podcasting and the overall audio landscape.
**Thank you for sharing your expertise with us today!**
