Finally the most desired moment, and not only by the Americans, has arrived: the Big Game that saw i Kansas City Chiefs once morest i Philadelphia Eagles, where they were the first to snatch the victory. To host the Super Bowl 2023 along with the explosive Halftime Show, lo State Farm Stadium in Arizona, where the eagerly awaited commercials of the major brands were also presented.
Image source: Apple.com
An event that has seen glued to the screen well over 100 million viewers among fans and onlookers of the great half-time show. But among these there are also ad lovers who watched the game from another point of view.
Stratospheric figures: well 7 million dollarswere spent by brands for a passage of 30” during the Super Bowl 2023. A showcase that certainly appeals to many but that few can afford.
L’automotivewhich until recent years had been the sector with the highest expenditure, has instead recorded a contraction since 2022.
In fact, during the 2023 Super Bowl, only three car manufacturers presented their commercials: the economic reasons are to be found both in the investments made in the production of electric vehicles and in the consequences of the scarce availability of chips.
Apple Music Halftime Show
After several editions in which Pepsi was the undisputed sponsor this year saw himself ousted by Apple Music opening the halftime show with pop and R&B music star, Rihanna.
A grandiose performance suspended in mid-air in which the singer, accompanied by the amazing choreography of an infinite corps de ballet and a play of neon lights, retraced her career through her own powerful successes.
To promote the show, Apple had launched several introductory teasers in the previous days in which the protagonist is not only Rihanna, but also some of the NFL fans, gathered to interpret “Stay”one of his hits.
As regards the broadcasted advertisements, this year they recorded a strong presence of big names, which recall the return, or the need, to the great testimonials of the past.
And John Travolta a Ben Stiller, P.Diddy up to the inevitable Snoop Dogg. Zach Braff, Will Ferrel, Sylvester Stallone, Ozzy Osbourne, Billy Idol, Paul Stanley of Kiss and many others.
T-MOBILE | New Neighbor
The inseparable and very nice doctor friends JD and Turk di Scrubs ( Zach Braff e Donald Faison) have a new neighbor, volcanic and aging Danny, played by the iconic John Travolta.
On the notes of the unforgettable Tell me more and in a regretful remake of the film Grease and the medical series, the three will say much more regarding the new internet proposal. We too would be convinced, not so much by the offer but by the nostalgic charm of these stars.
PEPSI ZERO SUGAR | Great Acting or Great Taste?
The actor Steve Martin he reveals to us that his skill lies in making people believe that the emotions aroused, thanks to good acting, are always real. But not everything that seems fantastic really is.
It will be the same for Pepsi that promises rich flavor despite being sugar-free? We will decide whether the taste is real or a fiction. A second variation of the Super Bowl 2023 commercial stars Ben Stillerwhom we thank for the brief cameo by Zoolander with the iconic magnum.
UBER EAT | One Hit For Uber One
The service of food delivery Uber is looking for a new jingle, or rather a hit. The rapper P. Diddy (born Puff Daddy) has the task of finding the right interpreter who can tell the subscription service on the notes of his most successful song.
Thus the famous alternate Montell Jordan which reinterprets his “This Is How We Do It“, Donna Lewis con “I Love You Always Forever” , The road with his successMilkshake”, the duo Ylvis with the improbable “The Fox”. Nothing good according to Diddy, finally saved by the arrival in the studio of Haddaway and its timeless “What is love?”.
The Uber commercial is a dive into some of the hits don’t forgeteven if it will eventually be there 90s dance to save the world!
GENERAL MOTOR X NETFLIX | Why Not A EV?
Why Will Ferrel, aboard an electric SUV, plays the unlikely roles of the protagonists of the most acclaimed Netflix series, such as Stranger Things, The Walking Dead, Squid Game or Bridgerton? Obvious!
To announce the new partnership between GM and the famous streaming platform. Yeah, why Netflix wanting to be the spokesperson for an increasingly compelling but at the same time sustainable narrative, he decided to point out his own green footprint in society by introducing more electric vehicles within its productions.
These are the words of Debora Wahl, Chief Marketing Officer of GM Global. The film is parodistic and certainly electric: we’ll probably all turn into zombies (or into elves) but we’ll bite sustainably.
PARAMOUNT + | A Mountain of Entertainment
On a mountain there are: Sylvester Stallone with his daughters, the animated characters Dora the Explorer con Beavis e Butt-Head, Pike Of Star Trekthe lieutenant Jim Dangle Of Reno 911. No, it’s not the incipit of a joke but they are the stars of series and films of the Paramount + channel which promises to be a mountain of entertainment.
SKECHERS | Super Bowl Commercial feat Snoop Dogg
Just the presence of Snoop would entice you to watch any commercial… On the hip hop beats of his piece Who am I? , Snoop shows us how heavy his day can be: between a bike ride, a concert, dog grooming, it’s really hard to always stand. Luckily there are shoes to adapt to each different use and such write off all, just like hers lowrider.
He thinks regarding it though Martha Stewart to bring the rapper back down to earth.
BUDWEISER | Six Degrees of Bud
According to sociological theory of “The Six Degrees of Separation” each individual can connect to any other through a chain, or degrees, of relationships formed by six intermediaries.
According to Budweiser theory instead any individual, with his own background, desires and aspirations is always connected to another thanks to the same passion. And this is how Bud acts as a link that unites people who have the same spirit. Same spirit, same beer. You too.
MEMORIAL SLOAN KETTERING CANCER CENTER | Monday Working with Cancer Pledge
Half of us will be diagnosed with cancer in our lifetime.
All of us in the workplace should help and support our colleagues who, although they are fighting, return or continue to engage in work. A commercial in its first debut in Super Bowl 2023, with a touching and emotional message as much as the real need for understanding and action.
BUD LIGHT | Hold
Let’s be honest: who doesn’t find each other? Bud Light represented with this hilarious commercial the situation in which most of us found ourselves during the exhausting waits with a call center. As long as the music chosen is inviting and as long as we also have a good beer in the fridge.
The two seem to take advantage of the wait to enjoy a few moments of levity. Thanks to Bud Light, resignation or Job No. 1one of the most famous hold music telefonica?
POPCORNERS | Breaking Goods
I PopCorners, snack del noto brand Frito-Lay they seem to be prepared really well, so much so that I can’t do without them anymore. Just like a drug. I assure you Jesse, Walter and Tucothe protagonists of the iconic series Breaking Bad. The commercial is clearly inspired by the original plot in which the settings and some details have been reproduced, such as the camper and the clothing.
Walter, this time, creates an unprecedented snack of seven different flavors, so good as to be there most desired commodity on the market.
SCIENTOLOGY | Live Again
From the penetrating and highly motivating story, this commercial focuses on the hope for a solution: a strength that everyone possesses but which is latent.
The “philosophy” of Scientology, in fact, aims at raising the potential of the mind. Beyond any specific judgment on the matter, the commercial presented during the 2023 Super Bowl he wants to instill a lot of positivity even if the visual realization seems to refer to sustainable energy managers and the power of new information technologies.
WORKDAY | Rock Star
Because people who have a standard and quiet job dare to define themselves rock star for their work successes? Even real rock stars wonder like Ozzy e Paul Stanley. Not everyone can afford this appellation unless you have lived a damned life characterized by exaggerations, or you do not use WorkDaythe software for corporate finance and HR.
A boost of self-esteem – and bad and timeless rockers- incredible!
JEEP | Electric Boogie
Electricity has now been added to the values of adventure and freedom that have always distinguished the Jeep brand. Thanks to green vehicles, animals can finally get back into balance with nature, dancing to the rhythm of the song boogie-woogie Of Marcia Griffiths and remixed for the occasion by Shaggy.
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