2023-07-02 23:28:00
It is foreseeable that as people’s demand for sports and leisure continues to increase, more holiday boutique event brands and sports and leisure related businesses will appear in various places, further enriching people’s holiday life, and sports will add more color to people’s beautiful life
During the Dragon Boat Festival holiday, dragon boat races all over the country are very lively. On the Internet platform, topics related to dragon boats remain hot. The “dragon boat craze” has added luster to people’s holiday life, and has also invigorated the cultural and tourism markets in various places.
Many places have seized the opportunity to build event brands and develop related industries. During the Dragon Boat Festival in Zigui, Hubei, a series of dragon boat races including the 2023 ICF Dragon Boat World Cup were held, and the number of tourists received during the Dragon Boat Festival reached 603,700. The 23 dragon boat production enterprises in Miluo, Hunan Province were full of orders at the beginning of the year, and the total output value is expected to reach 200 million yuan this year.
Nowadays, participating in sports and leisure activities has become a holiday choice for more and more people, and sports and fitness are deeply integrated into people’s holiday life. Local governments attach great importance to sports and leisure projects, actively promote the rapid development of the sports industry, and create conditions for promoting sports consumption during holidays.
At present, watching games, participating in competitions and traveling have become a new trend of people’s holiday sports consumption. Many places have seized the opportunity to promote the deep integration of “sports + tourism”, forming a sports tourism model of “one-day competition, multi-day stay, and multi-person tourism”. The integrated development of sports, education, health and other related industries has also provided the general public with more consumption choices. With the improvement of people’s living standards and the increase of leisure time, all regions have broken regional and seasonal restrictions, and carried out sports activities such as ice and snow, water sports, etc., driving industrial development, attracting passenger flow, and cultivating popular sports and leisure projects.
To develop the sports industry and promote sports consumption, all parties need to further form a joint force. In recent years, every National Day and Spring Festival holiday, the Ministry of Culture and Tourism and the State General Administration of Sports have jointly launched holiday sports tourism boutique routes to provide convenience for people to enrich their holiday life, drive sports consumption during the holidays, and promote sports tourism resources and the depth of holiday economy Integration to realize resource sharing and industrial linkage. In some popular tourist cities, in order not to affect the experience of tourists, large-scale sports events are “staggered” during the holidays to ensure the quality of people’s holiday life.
It is foreseeable that as people’s demand for sports and leisure continues to increase, more holiday boutique event brands and sports and leisure related businesses will appear in various places, further enriching people’s holiday life, and sports will add more color to people’s beautiful life.
“People’s Daily” (version 14, July 3, 2023)
(Editors in charge: Lu Jing, Li Nanhua)
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