2023-10-27 15:35:24
This week and on the occasion of the presentation of the 2024 edition of the Tour de France, Tissot and Amaury Sport Organization (ASO) formalized the extension of their partnership.
Without specifying the duration of the new contract, the watchmaker will therefore be well alongside the Grande Boucle next year.
During the presentation at the Palais des Congrès, the Director of the Tour de France Christian Prudhomme notably gave a clever nod to the Swiss watchmaker on stage. “It’s time, 12:55 p.m., thank you Tissot for renewing our agreements” he declared just before presenting the long-awaited route.
Sponsoring – Tissot extends its partnership with the 2024 Tour de France
https://t.co/jheXhXvcat#TDF2024 #TourdeFrance #TDF #TDF24 #tissot pic.twitter.com/QybbCxNK6i— SportBuzzBusiness.fr (@SportBuzzBizz) October 27, 2023
“Tissot is proud and honored to partner with ASO and to be able to bring its expertise to all races on its calendar, including the Tour de France, to record not only the minutes and seconds of these events and celebrations, but also the emotions that drive them, add Sylvain Doha, Managing Director of Tissotin a press release. “It’s a privilege to help out, guarantee accurate times for athletes who push their limits and contribute to the experience and excitement of the crowds for these races. »
Started between 1988 and 1992, the partnership between Tissot and ASO intensified in 2016 when the Swiss brand succeeded Festina.
In addition to the timing services made available to the competition, Tissot takes advantage of its association with the Tour de France to offer co-branded watches.
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Tissot succeeds Festina as Official Timekeeper of the Tour de France
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