– The seized cog of Haute Horlogerie
Unable to meet soaring demand, the industry frustrates its early customers. More and more of them are denouncing unfair sales techniques.
This article was written by the journalists of “Bilan”. Find the follow-up of the news on Bilan.ch
Rolex Daytona, Royal Oak, Nautilus or Richard Mille, the prices of the most prestigious models of fine watchmaking soar on resale platforms, up to several times their price displayed in stores. To fight once morest a phenomenon of speculation that they themselves initiated by buying their models on the secondary market, brands and their retailers now choose their allocations carefully. But the cog seizes up.