Samlip consumer claims theft of character belt seals, etc.
Samlip side “It just overlapped with the customer’s proposal”
“Internal plans have already been established… I will clear up the misunderstanding”
[이코노미스트 마켓in 허지은 기자] Regarding the controversy that SPC Samlip (005610) stole consumer ideas, it explained that it was “an idea planned before the customer.”
According to the industry on the 18th, consumer A claimed that the idea he presented to the company in April of last year regarding the character ‘Boreumi’ of SPC Samlip’s recently refurbished Full Moon Bread and ‘Boo-Seal’ for bread was stolen. It has been reported to several media outlets.
On April 29 of last year, Mr. A sent a DM (direct message) to SPC Samlip’s official Instagram account, saying, “It would be nice to make your own character into a rabbit on full moon bread. The name is ‘Boreum’, and there are regarding 30 kinds of stickers, so I would like to suggest how to put a sticker on it.”
In fact, SPC Samlip introduced the rabbit character Boreum while launching a new Full Moon product on the 2nd, and released it with a belt seal sticker in the product. In response, Mr. A said that SPC Samlip had stolen his idea and protested through the SPC Samlip customer center, but said that he received a reply that it was an idea that had already been reviewed internally and that there was no fact that the customer’s idea was used.
Mr. A said, “At the time, SPC Samlip said, ‘Thank you for your interest and opinions. “If a product similar to the idea you mentioned is released, I will inform you quickly through Samlip’s Instagram,” he replied. claimed.
However, it is known that SPC Samlip was internally reviewing a plan to create its own character and set the character’s name to ‘Boreum’ before receiving Mr. A’s opinion in April of last year. In relation to the full moon bread, plans to expand IP (intellectual property rights) were discussed in October 2021, and character planning and naming were completed in January of last year.
An official from SPC Samlip said, “The discussion on the full moon character began in October 2021, and the band seal marketing is a very common marketing that has already been used in numerous products such as SPC Samlip’s ‘Pokemon Bread’, ‘Pengsu Bread’ and ‘Digimon Bread’. He explained, “It is not a new idea as it has already been applied and sold to full moon products in 2017 and 2022.”
Regarding the fact that Mr. A did not explain this when he sent the DM, he said, “Most of the contents have already been reviewed by the company or are in progress, but we are giving general answers because we cannot inform the outside of the information before the actual launch or launch.” We receive more than 50 to 60 product or marketing ideas per month.”
SPC Samlip said, “I think consumers can misunderstand it enough,” and said, “We will try to resolve the misunderstanding.”
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