2024-01-07 14:00:00
Pour SOWINK, franchise specializing in and marketing, the year 2023 was synonymous with belles performances and D’successful integrations new franchisees. Audrey VERGONDY, development manager at SOWINK, then draws up a positive results of the year of activity passed. She also discusses the orientation of the 2024 group, focused on training.
SOWINK
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What are the 3 words that sum up the state of mind of your network at the end of the year?
We end the year 2023 and begin the year 2024 with the watchwords: dynamism, sharing and curiosity.
How many franchises (or points of sale) have you opened in 2023?
SOWINK welcomed 8 new franchises this year.
Are you satisfied with your performance? What is your assessment of the year 2023?
We are very satisfied with the quality and vision of the new franchisees. Their departures are very promising. The market is evolving with the arrival of artificial intelligence, the future promises to be exciting.
How did you organize your network? Have you implemented specific initiatives to strengthen exchanges with your franchisees?
For us, the objective of the animation was to help the agencies grow by:
- Training (by videoconference or face-to-face),
- Old news about the latest news on the web,
- Support in meeting debriefs/their costing,
- Answers to their questions,
- Responsiveness in their requests,
- Regular individual exchanges,
- Requests for ideas or projects for new products.
Our specific initiatives to strengthen exchanges included discussion times, organized twice a month (30 min format). They also take the form of feedback, once a month (30 min format). More one-off events also punctuated the year: a 2-day seminar combining training and conviviality and two days of exchange in Paris, to learn together (1-day format).
What are your development projects and your expectations for 2024?
Qualiopi certified this year, we will focus our projects on the training vertical in 2024. A dedicated service will notably offer entrepreneurship training, financeable by the CPF.
What message would you like to send to future franchisees?
SOWINK offers an exceptional opportunity to project leaders, inviting them to join a digital franchise network focused on continuous innovation.
The network stands out for its commitment to innovation, placing innovative ideas and digital solutions at the heart of each entrepreneurial project.
Successful collaboration is encouraged within SOWINK, promoting the exchange of ideas, the creation of strategic partnerships and the development of strong business networks.
Project leaders within the network benefit from personalized support at each stage of their entrepreneurial journey, from initial conception to continued growth.
SOWINK invites entrepreneurs ready to explore new perspectives to get in touch, providing a platform tailored to their needs and conducive to achieving their entrepreneurial goals.
Take part in this great collective success and run your own SOWINK agency!
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