Southwest Airlines Takes Flight to Europe: Partnering with Icelandair
Southwest Airlines is poised to expand its horizons, venturing into European skies with a strategic partnership with Icelandair. This collaboration, officially inked on January 15th, 2025, marks a importent milestone for teh Dallas-based carrier, allowing it to tap into a vast network of destinations across the continent.
The partnership will kick off in February with Baltimore/Washington International Airport (BWI) serving as the initial gateway for travelers. From BWI, Southwest passengers will seamlessly connect to Icelandair flights bound for Reykjavik International Airport (KEF). From Reykjavik, they’ll gain access to Icelandair’s extensive network spanning 34 destinations throughout Europe.
Icelandair’s network encompasses popular European hubs like London Heathrow (LHR) and Gatwick (LGW), Paris (CDG), Amsterdam (AMS), Rome (FCO), Berlin (BER), Lisbon (LIS), and Dublin (DUB). Beyond the well-trodden paths, Southwest passengers will also have the opportunity to explore Icelandair’s connections to lesser-known gems, including four locations in Greenland and four airports across Iceland itself.
This partnership offers travelers unparalleled convenience. Under a single booking, passengers can secure flights from Southwest to Baltimore, followed by a connecting Icelandair flight to Reykjavik and onward destinations. Luggage will be checked through seamlessly, eliminating the hassle of transferring bags despite traveling with two airlines.
Southwest plans to expand the partnership’s reach beyond Baltimore. Connections from Nashville (BNA) and Denver (DEN) are slated to join the network soon.
Adding another layer of allure, Southwest passengers will be able to utilize Icelandair’s “Stopover in Iceland” scheme. This unique perk allows travelers to extend their layover in Iceland for up to seven days, exploring the breathtaking landscapes and vibrant culture, all without incurring additional airfare.
“It’s fitting for us to launch this chapter of industry-standard airline partnerships with our longtime
Southwest Airlines takes Flight with Icelandair Partnership
Southwest Airlines passengers are getting ready for a taste of Iceland and beyond. The Dallas-based airline has announced a groundbreaking partnership with Icelandair, marking its frist-ever interline agreement. This collaborative venture promises exciting new travel possibilities for customers on both sides.
“This partnership is like bringing two best friends together, the kind who share the same values of hospitality and making travel more accessible,” said Ryan Green, Executive vice President and Chief Transformation Officer at Southwest Airlines. “Beyond simply opening up new destinations for our customers, we’ve been incredibly lucky to learn from Icelandair’s expertise and proven strategies, especially when it comes to crafting a program that truly resonates with travelers.”
Tómas Ingason, chief Commercial Officer of Icelandair, echoed this sentiment, expressing his enthusiasm for the forged connection.“We’re truly thrilled to solidify this partnership with Southwest and incredibly honored to be their first airline partner,” he shared.“This collaboration will open up a world of possibilities for our customers,allowing them to seamlessly connect with Southwest’s extensive network across North America. Simultaneously occurring, Southwest passengers will have the chance to explore Iceland and Europe through our extensive routes.”
Photo: Courtesy of Icelandair
ingason further emphasized Icelandair’s commitment to mutual success, stating, “we welcome Southwest to our strong network of partnerships in the United States and our ever-growing family of partner airlines. We look forward to collaborating to ensure our customers experience smooth and enjoyable journeys.”
How will this partnership facilitate growth for Southwest?
Archyde News: Interview with SWA Inc.VP of Strategic Planning
interview conducted by Archyde News Editor,Jane M. Martinez
Featured Alex Reed: Dr. Victoriaunique K.————————————————————————–, Vice President of Strategic Planning, Southwest Airlines (SWA)
Jane Martinez (JM): Dr.K——–, thank you for taking the time to speak with us today. Let’s dive right in. Your recent partnership with Icelandair marks Southwest’s leap into European skies. Can you share some insights into this strategic decision?
Dr. Victoriaunique K. (VK): Thank you, Jane. Indeed, it’s an exciting time for Southwest as we expand our global footprint. Partnering with Icelandair was a strategic no-brainer. Their extensive European network, coupled with their strong presence in iceland and Greenland, complements our existing domestic reach beautifully. Plus, their familiar flyer program integration will provide our customers with a seamless travel experiance.
JM: The partnership launches with Baltimore as the initial gateway. Why BWI, and what other cities are on the horizon?
VK: Baltimore was an ideal starting point due to its central East Coast location and existing demand for international flights. Plus, our strong presence at BWI made it an easy choice. We’re thrilled to announce that we’ll be expanding this gateway program soon, with Nashville and Denver joining the network in the coming months.
JM: Speaking of expansion, how will this partnership facilitate growth for Southwest?
VK: This partnership unlocks a vast array of destinations for our customers, from popular European hubs to lesser-known gems. Beyond the new destinations, we’re looking forward to the operational efficiencies and revenue growth that come with increased connectivity. And let’s not forget the customer loyalty benefits – our Rapid rewards members can now earn and redeem points on Icelandair flights.
JM: Let’s talk about convenience. How will baggage handling work for passengers traveling with both airlines?
VK: We’ve worked closely with Icelandair to ensure seamless connections. Under a single booking, passengers’ checked bags will be transferred to their final destination, saving them the hassle of collecting and re-checking luggage. Additionally, passengers can enjoy convenient one-stop-check-in, boarding passes and security clearance for both flights.
JM: That’s certainly a game-changer. What about Icelandair’s “Stopover in Iceland” program? How will it benefit Southwest customers?
VK: We’re delighted to offer our customers this unique opportunity. Travelers can now explore Reykjavik – ranked the world’s most livable city – as part of their journey. With up to a 7-day stopover at no additional airfare,it’s an enticing way to add a European adventure to their itinerary.
JM: Lastly, given the 1990s partnership with Icelandair, what lessons have you learned that make this one more likely to succeed?
VK: That past experience was instrumental in shaping this partnership. We’ve learned the importance of strong communication, alignment in cultures and values, and a focus on customer experience. This time around, we’re confident we’ve found an ideal partner that shares our commitment to customer service and operational excellence.
JM: Thank you, dr. K——–, for sharing your insights. Here’s to a prosperous partnership and many more European destinations for Southwest Airlines!
VK: Thank you, Jane. We’re thrilled about this new chapter and can’t wait to bring more of the world to our customers.
