Sawitree Ramyarupa Managing Director, Chatrium Hospitality which is the second son of Chatri Sophonpanich said “Chatrium Hospitality” (Chatrium Hospitality) is a Thai hotel and residence group. was established in 2008 under the development of “City Realty” (City Realty) Real estate development company under the Sophonpanich family Starting from the first hotel is “Emporium Suite” before launching the brand “Chatrium” Luxury 5-star hotels and residences with this brand pinning the first outside of their hometown in Myanmar. “Chatrium Royal Lake Yangon” which has been in service since 1998, but was rebranded from another name to wear the Chatrium brand instead in 2008.
followed by the launch of various projects such as “Chatrium, Sathorn, Bangkok” and “Chatrium Riverside Bangkok” One of the landmarks along the Chao Phraya River Distinguished by the three lined up twin towers. eye-catching design including mid-range 4-star hotel and residence brands “Matria” (Maitria), which is similar to Sanskrit. good meaning
Recently, a new project has been launched. “Chatrium Grand Bangkok” (Chatrium Grand Bangkok) invested 5,500 million baht (excluding land value) on a prime location in the heart of Siam. Close to shopping and famous attractions of Bangkok. It is considered a big real estate development of the group.
It is also the launch of a 5-star plus luxury hotel brand. “Chatrium Grand” The first of this brand With more than 582 rooms in the twin towers. It consists of a wide variety of rooms. The deluxe rooms range in size from 47-51 square meters, starting at regarding 7,000 baht per night, while the most expensive rooms are penthouses, 321 square meters, starting at 80,000 baht per night, scheduled to open on May 28. This Nov.
The strategy of this new hotel focus on customer penetration “High-end group” that has a very high demand for foreign tourism in the post-Covid era from the Middle East, India and Southeast Asia markets. including traditional markets such as Europe and the United States. At the same time, it also pays attention to the Thai market. By offering outstanding food service as the protagonist, it builds on its reputation, gradually acquiring customers. To reach the target, there is an occupancy rate in the next one year or in December 2023 at 75.%
“At the launch of the new project, Chatrium Grand Bangkok, the present Chatrium Hospitality There are 12 hotels and residences in the group, operating in 3 countries: 10 in Thailand, 1 in Japan and 1 in Myanmar.”
And when classified by brand, it is one Chatrium Grand brand, 6 Chatrium brands and 5 Maitria brands. Hospitality It owns 10 properties and manages two. Maitria Hotel Mod Sukhumvit 15 opened in 2019 and Chatrium Hotel Niseko Japan opened in 2018, both of which opened first. Crisis-19 only a few years
“From Chatrium’s investment strategy Hospitality that aims to create a balance between the hotel market and the residence Making performance during COVID-19 epidemic for almost 3 years, we have never been negative Because there is cash flow from the residence market as a cushion to support. mitigate while the occupancy rate of the entire chain is currently 70.% before COVID-19 The epidemic is at 80-85%.”
Savitree added that for the next step of Chatrium Hospitality There are plans to expand 5 more hotels in the next 3 years, aiming to expand the brand “Maitria” because it has the potential to grow fast One is owned by Phuket and the other four are managed, for example in Bangkok, Vietnam and Indonesia.
This is considered to be an expansion in the number of hotels that are more compared to the past. Highlight the selling point of professional management. highly flexible No fuss-free administration fees.
Because they understand well the heart of the hotel owner. aiming to generate profits for investors as well as creating lifestyle values for people!
