Sony Unveils ZV-E10 II, Pre-Orders Open July 19

Sony Thai introduces the ZV-E10 II, the second model in the ZV-E10 series, designed with an easy-to-use, compact design suitable for all types of photography. It also features modern functionalities, such as Creative Looks, Product Showcase settings, Background Defocus function, and a vari-angle foldable screen for enhanced usability.

The internal hardware has been upgraded from its predecessor, featuring a 26MP Exmor R™ CMOS sensor and Sony’s latest BIONZ XR® image processing engine, enabling improved autofocus and video recording capabilities. These include Cinematic Vlog settings, a new vertical shooting interface (UI) with a touch screen, a larger capacity Z battery for extended endurance, and enhanced connectivity for convenient live streaming and data transfer. Weighing in at just 377g, it offers one-handed shooting ease. Pre-orders are available from July 19 to August 4, 2018.

Create photos and videos the way you want.

The camera comes with two primary functions, Creative Looks and Cinematic Vlog Setting, designed for creating premium-looking content directly from the camera. When capturing video or stills, users can instantly customize their images by selecting from 10 Creative Looks filters, such as Standard (ST), Portrait (PT), Neutral (NT), Vivid (VV), Vivid 2 (VV2), Film (FL), Instant (IN), Soft Highkey (SH), Black & White (BW), and Sepia (SE). Each Look can be personalized with up to 8 different exposure, color, and other parameters, allowing users to fine-tune their content. Once adjusted, users can save up to 6 customized personal styles directly to the camera for easy and convenient use.

The Cinematic Vlog setting allows users to produce high-quality cinematic videos with a single press. This function optimizes the aspect ratio, frame rate, and autofocus speed for capturing cinematic videos, enhancing footage quality. There are 5 looks to choose from, including S-Cinetone™, which enhances skin tones, and 4 Moods that enable users to create unlimited color tones, expanding their creative expression.

Key features of the ZV-E10 II camera

• 759-point Phase Detection autofocus system with Real-time Eye AF for humans, animals and birds, and Real-Time Tracking
• Backside-illuminated APS-C Exmor R CMOS image sensor combines high sensitivity and low noise, with an ISO range of 100 – 32000.
• APS-C interchangeable lens camera supports over 70 Sony E-mount lens products.
• High-speed reading with 5.6K resolution oversampling, supports massive data compression in 4K video file formats up to 60p.
• Active Mode Electronic Image Stabilization works with a precise gyroscope and advanced algorithms to effectively measure and compensate for camera shake without sacrificing agility, even when shooting in 4K.
• Upgraded Sony high-capacity Z battery (NP-FZ100) enables continuous movie recording for up to 195 minutes on a single charge.

Features that make content creation easier

• The portrait shooting interface (UI) can automatically rotate from landscape to portrait for convenient creation and upload of vertical content to social media. When used with the vari-angle LCD screen, content can be created and viewed from any angle.
• Supports recording at 4K 60P resolution and up to 120P with clear XAVC-S Full HD quality, allowing users to capture stunning action sequences and record slow-motion videos up to 5x using S&Q mode (24p playback).
• Product Showcase setting simplifies shooting product review videos by efficiently changing the focus from your face to the product you want to highlight, without the need to manually adjust the focus point.
• Background Defocus function adjusts depth and creates Background Bokeh with a single touch.
• Face Priority Auto-Exposure allows the camera to detect faces and adjust exposure to ensure faces are displayed in optimal brightness, even when shooting in varying lighting conditions.
• Soft Skin Effect helps to smooth skin and reduce dark spots.
• Excellent connectivity with USB 3.2 Type-C® port (SuperSpeed ​​USB 5 Gbps) enables high-speed wired data transfer to a compatible smartphone or computer via the Creators’ App for easy production and social media sharing.
• You can create a time-lapse by setting the exposure time from 1 second to 60 seconds.
• A high-performance 3-capsule microphone with a wide range of directivity enables clear sound recording and effectively reduces background noise. Users can select the microphone direction setting to “Auto”, “Front”, “Rear” or “Omnidirectional” for determining the direction of sound based on the environment and camera orientation during shooting.
• The windshield that comes with the camera effectively reduces wind noise when shooting outdoors in windy conditions.
• Multi Interface Shoe (MI Shoe) allows easy connection to an external microphone via the MI slot.
• Live Streaming via 5 GHz Wi-Fi connection support
• Sony’s Screen Reader function reads menus and video playback screens aloud to aid operation, including an expanded menu display function for user-friendly access.

Designed with environmentally friendly principles in mind

The camera body is made from SORPLAS™, a high-performance, flame-retardant recycled plastic, minimizing environmental impact without compromising functionality. Each package design is made with Sony’s unique Original Blended Material, made from bamboo, sugarcane fiber and recycled paper, reducing the use of virgin plastic. Over the past 11 years, Sony has replaced approximately 395 tons of virgin plastic with recycled plastic in digital cameras and camcorders, sustainably reducing their environmental impact.

Pre-Booking and Release Schedule

The ZV-E10 II camera is available in two colors: black and white, and is available for pre-order from July 19 to August 4, 2019. Details are as follows:

• ZV-E10 II Body is available at a price of 38,990 baht.
• ZV-E10 II + Kit 16-50 mm is available at a price of 42,990 baht.

Special privilege!! For those who pre-order the ZV-E10 II camera during the specified period, you will receive a 2,000 baht discount code to purchase products in the camera category at Sony Store and Sony Store online. The ZV-E10 II camera will be officially available from August 9, 2024 onwards.

–Canon launches EOS R1 and EOS R5 Mark II, focusing on fast and accurate work for both still and motion pictures.

Sony ZV-E10 II: A Compact Camera Designed for Content Creators

Sony Thailand has unveiled the ZV-E10 II, the newest addition to the ZV-E10 Series. This compact, user-friendly camera is perfect for capturing stunning photos and videos for creators of all levels. The ZV-E10 II packs a punch with features like Creative Looks, Product Showcase settings, Background Defocus, and a Vari-angle foldable screen.

Under the hood, the ZV-E10 II boasts an improved 26MP Exmor R™ CMOS sensor and Sony’s latest BIONZ XR® image processing engine. This powerful combination delivers enhanced autofocus and video recording capabilities, including Cinematic Vlog settings, a new vertical shooting UI with touchscreen, a longer-lasting Z battery, and improved connectivity for seamless live streaming and data transfer. Weighing in at just 377g, this camera makes one-handed shooting a breeze. The ZV-E10 II is available for pre-order from July 19th to August 4th, 2024.

Create the Look You Want

The ZV-E10 II empowers creators to achieve premium-quality content straight from the camera thanks to two key features: Creative Looks and Cinematic Vlog Settings.

Creative Looks

When shooting videos or stills, you can instantly customize your images by selecting from 10 Creative Looks filters, including:

• Standard (ST)
• Portrait (PT)
• Neutral (NT)
• Vivid (VV)
• Vivid 2 (VV2)
• Film (FL)
• Instant (IN)
• Soft Highkey (SH)
• Black & White (BW)
• Sepia (SE)

Each Look can be fine-tuned with up to 8 different exposure, color, and other parameters. This lets you make your content truly unique. Once you’ve created your perfect look, you can save up to 6 custom styles directly to the camera for easy access.

Cinematic Vlog Settings

With Cinematic Vlog settings, you can produce high-quality cinematic videos with a single press. This function adjusts the aspect ratio, frame rate, and autofocus speed to optimal settings for capturing cinematic footage. The ZV-E10 II includes 5 cinematic looks to choose from:

• S-Cinetone™ (enhances skin tones)
• 4 Moods (allows you to create unlimited color tones)

This expansive range of options lets you fully express your creative vision.

Key Features of the ZV-E10 II

The ZV-E10 II is packed with features that empower creators to capture stunning photos and videos.

• 759-point Phase Detection autofocus system: With Real-time Eye AF for humans, animals, and birds, and Real-Time Tracking, you can be sure that your subjects will remain in sharp focus.
• Backside-illuminated APS-C Exmor R CMOS image sensor: This sensor delivers high sensitivity and low noise, with an ISO range of 100 – 32000.
• APS-C interchangeable lens camera: The ZV-E10 II supports over 70 Sony E-mount lens products, giving you incredible versatility.
• High-speed reading with 5.6K resolution oversampling: This feature supports massive data compression in 4K video file formats up to 60p.
• Active Mode Electronic Image Stabilization: This feature works with a precise gyroscope and advanced algorithms to effectively measure and compensate for camera shake, even when shooting in 4K.
• Upgraded Sony high-capacity Z battery (NP-FZ100): Enjoy continuous movie recording for up to 195 minutes on a single charge.

Features Designed to Simplify Content Creation

The ZV-E10 II goes beyond just capturing stunning visuals; it’s packed with features designed to make the content creation process easier and more efficient.

• Portrait Shooting Interface: The UI automatically rotates from landscape to portrait, making it easy to create and upload vertical content for social media platforms. Coupled with the vari-angle LCD screen, you can create and view content from any angle.
• 4K 60P and up to 120P recording: Capture stunning action sequences and record slow-motion videos (up to 5x using S&Q mode (24p playback)).
• Product Showcase setting: This setting makes shooting product review videos a breeze. Effortlessly switch focus from your face to the product you want to highlight without having to manually adjust the focus.
• Background Defocus function: Adjust depth of field and create beautiful Background Bokeh with a single touch.
• Face Priority Auto-Exposure: The camera automatically detects faces and adjusts exposure to ensure they are displayed in optimal brightness, even in challenging lighting conditions.
• Soft Skin Effect: This feature helps to make skin look smooth and reduce dark spots, resulting in more flattering portraits.
• USB 3.2 Type-C® port (SuperSpeed USB 5 Gbps): Enjoy high-speed wired data transfer to a compatible smartphone or computer using the Creators’ App. This makes it easy to quickly share your content on social media.
• Time-lapse functionality: Create captivating time-lapses by setting the exposure time from 1 second to 60 seconds
• High-performance 3-capsule microphone: Record clear audio with a wide range of directivity and effectively reduce background noise. You can select from “Auto”, “Front”, “Rear”, or “Omnidirectional” microphone direction settings to optimize sound capture based on your environment and camera orientation.
• Windshield: Effectively reduce wind noise when shooting outdoors in windy conditions.
• Multi Interface Shoe (MI Shoe): Easily connect an external microphone via the MI slot.
• Live Streaming: Support for 5 GHz Wi-Fi connection for seamless live streaming experiences.
• Screen Reader function: Sony’s Screen Reader function reads menus and video playback screens aloud to aid operation. This includes an expanded menu display function for easy access.

Designed with Sustainability in Mind

Sony is committed to sustainable practices, and the ZV-E10 II reflects this commitment. The camera body is crafted from SORPLAS™, a high-performance, flame-retardant recycled plastic, ensuring functionality without compromising environmental impact. The packaging design utilizes Sony’s unique Original Blended Material, made from bamboo, sugarcane fiber, and recycled paper, reducing reliance on virgin plastic. Over the past 11 years, Sony has replaced approximately 395 tons of virgin plastic with recycled plastic in digital cameras and camcorders, demonstrating a dedication to reducing their ecological footprint.

Pre-Booking and Release Schedule

The ZV-E10 II camera comes in two stylish colors: black and white. It is available for pre-order from July 19th to August 4th, 2024. Here are the details:

Model	Price (Baht)
ZV-E10 II Body	38,990
ZV-E10 II + Kit 16-50 mm	42,990

Pre-order your ZV-E10 II during this period, and you’ll receive a 2,000 baht discount code for purchases in the camera category at Sony Store and Sony Store online. The ZV-E10 II will be officially released on August 9th, 2024, so don’t miss out on this opportunity to capture your creativity.