Although game content that is supported by advertisements and profited by players’ in-game consumption behavior is quite popular on mobile devices, it is quite rare on home game console platforms. Microsoft and Sony currently hope to combine advertisements with free games. Obviously, The purpose is to replicate the experience of the mobile game market, so that the home game console platform can develop a new business model, and at the same time, it can attract more game developers to enter through free distribution.
Outgoing at MicrosoftPlace ads in Xbox game contentallowing players to play for free, and after forming a new business model, Sony also reported that it intends to attract game developers in a similar way.
Insider websiteSources quoted said that Sony intends to borrow money by placing advertisements in game content, including a form that integrates the advertisement into part of the game scene, and the advertisement content includes product promotion, additional rewards after viewing, or discounts on specific products. This attracts more developers to create free-to-play games.
According to related news, Sony is expected to announce it in the second half of this year, but it seems that Sony has not yet decided whether to follow Microsoft’s approach, that is, to allow developers and publishers to fully obtain in-game revenue, or to collect part of the revenue. Profits, or collect profits from players’ consumption behaviors in the game.
Although game content that is supported by advertisements and profited by players’ in-game consumption behavior is quite popular on mobile devices, it is quite rare on home game console platforms. Microsoft and Sony currently hope to combine advertisements with free games. Obviously, The purpose is to replicate the experience of the mobile game market, so that the home game console platform can develop a new business model, and at the same time, it can attract more game developers to enter through free distribution.