2023-05-22 23:23:17
Sony has opened the UK’s first virtual production unit using Sony Crystal-LED technology to mark the tenth anniversary of its European Digital Media Production Center (DMPC) at Pinewood Studios.
This state-of-the-art space by Sony is now part of DMPC, where broadcasters, production companies and technicians will be able to share time with Sony’s cinematography team. The team has experience working on some of the world’s biggest movies and teaching them how to use the most advanced techniques in cinematography.
Will Neumann, DMPC manager at Sony, commented:
Newman: Virtual production is the next technological step up for cinematographers, and we were eager to provide a place where they might learn and experiment with the opportunities virtual production offered.
We know that the combination of VENICE cameras and Crystal-LED screens is the perfect way to achieve superior quality footage.
The opening of the studio on DMPC’s premises continues the center’s tradition of combining years of knowledge with the latest cutting-edge technology. The 4K camera was the first product DMPC exhibited when it opened 10 years ago, demonstrating both the technological advancements of the past decade and the history of DMPC as one of the first to perceive revolutionary changes.
At Pinewood Studios, the heart of British cinema, filmmakers can learn how to use virtual production, which plays a vital role in the film industry. I can continue my exploration of the cinema line and CineAlta cameras.
The space is open to everyone from cinematographers to actors. It’s pioneering in being able to test Sony equipment and talk to experts regarding how to best use Sony technology. No reservation required.
Sony announced an update to its “Virtual Production” at NAB2023 in Las Vegas. This includes the introduction of a “Virtual Production Tool Set” designed to tackle common problems in virtual production and support high-quality in-camera VFX.
The main feature of this toolset is the ability to plug in cameras and displays. Use Unreal Engine to connect the real and virtual worlds, achieve hardware and software synergies, and design, visualize, and refine virtual production shots before they enter the virtual production stage.
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