The Japanese giant Sony has unveiled Inzone, its new brand of equipment for the increasingly immersive world of video games, illustrating its desire to increase its presence in the sector beyond the ecosystem of its PlayStation consoles.
The Inzone range currently includes two monitors and three headphones. If most of these products have been designed to adapt to the PlayStation 5, they also target the PC video game market, a niche in which Sony now clearly wants to accelerate.
“The market has grown with an increased interest in games thanks to the spread of e-Sports tournaments” and technological advances in the sector, commented Yukihiro Kitajima, head of games and marketing activity at Sony, quoted in a group statement.
At the end of May, Jim Ryan, the boss of its Sony Interactive Entertainment video game division, expressed his intention to “stimulate growth” of Sony in video games thanks to the PC and mobile sectors.
“We have not been present in a significant way” in these areas, he acknowledged, claiming to see in these media “the opportunity to evolve from a presence in a very narrow segment of the games market to a total presence.
Sony is still betting on its PlayStation 5 console, released at the end of 2020. But its production is still the victim of disruptions in supply chains linked to the pandemic and is therefore struggling to meet high demand.
Sony is currently behind in the PC segment of video games, especially compared to its great rival, the American Microsoft, which also competes in consoles with its Xbox.
Other brands are also already firmly established in the field of accessories for “gaming”, such as Razer, Corsair Gaming, Logitech International or SteelSeries.
Sony “is very behind” in this “desperately crowded” market, reacted Serkan Toto, analyst of the specialized consulting firm Kantan Games.
It “should have entered this market years ago, given that it is an integrated manufacturer of video games and hardware,” he added.
Sony apparently hopes to capitalize on the power of attraction of its brand and its proven know-how in audio-visual technologies to attract PC gaming customers, according to this analyst.
Source: AFP
The Japanese giant Sony has unveiled Inzone, its new brand of equipment for the increasingly immersive world of video games, illustrating its desire to increase its presence in the sector beyond the ecosystem of its PlayStation consoles. The Inzone range currently includes two monitors and three headphones. While most of these products have been designed…
