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This is a new episode of the major maneuvers underway in the video game industry: the Japanese group Sony is going to buy the American publisher Bungie, known in particular for the Halo franchise. A takeover of 3.6 billion dollars that reshuffles the cards.
Competition is fierce in the video game market. And its actors go blow for blow. Two weeks following the record acquisition of Activision-Blizzard by Microsoft for 69 billion dollars, it is Sony, the number 2 on the market, which responds by offering Bungie, a former Microsoft studio. A particularly symbolic acquisition, then.
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A way to bounce back for Sony
It is here the fight between the Xbox of the American and the Playstation of the Japanese which is played. Bungie is indeed the founder of the Halo franchise, huge success on Xbox for twenty years.
With this acquisition, Sony will also acquire another very powerful license: Destiny, a video game that takes place in the future in a post-apocalyptic world. It is also a way of bouncing back for Sony in a context where the Japanese group has decided to restart production of Playstation 4, for lack of semiconductors to make the Playstation 5.
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