Sony
At the beginning of the new year, the game industry broke the best news, just Sony officially announcedAnnounce, will spend $3.6 billion to acquire Bungie, the studio behind Destiny, Halo and more. In the future, Bungie will join the Sony Interactive Entertainment family like Insomniac Games, Naughty Dog, Guerrilla Games, Sucker Punch Productions, Bluepoint Games and other teams.
Bungie sees the deal as the beginning of a new era for the company, which will expand beyond gaming to include global multimedia entertainment content.According to CEO Pete Parsonsofficial blog, Bungie will continue to operate as an independent multi-platform studio and publisher. “We will continue to publish our games independently, creatively develop our games, and continue to drive a unified Bungie community. Our titles will continue to appear wherever the community is, no matter what platform they choose,” Parsons wrote.
Considering the special significance of “The Last Battle” to Xbox, Bungie, who has a lot of ties to Microsoft, is now joining the Sony camp, which is more unexpected than half a month ago.Microsoft’s big acquisition of Activision BlizzardNot much smaller. For studios, having the support of platform companies behind them means that they basically don’t have to worry about funding, production and marketing resources. But whether the multi-platform strategy as Bungie said is really not limited by Sony when it is promoted, it is still a question mark to be honest.