2023-09-21 12:02:13
It’s small, round, green with black lines and it changed music forever. 15 years ago, on October 7, 2008, Spotify was launched in public version. The goal of this platform imagined by the Swedes Daniel Ek and Martin Lorentzon: to offer unlimited music in exchange for advertisements or a monthly subscription.
The strength of Spotify is its algorithm which knows you better than your media library knew you in the 90s. To the point of offering you exactly what you want to hear when your mood requires it. With another side to the coin: the little green circle surrounds you in musical genres designed to please you.
For artists too, things have changed. Firstly, in terms of remuneration – a few handfuls of cents per listen on Spotify – but also in the way of composing music. You will see it in this large format which compiles thousands of data: everything is a question of crucial seconds…
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