2024-02-09 18:07:34
Software market revenue is expected to reach US$698.80 billion worldwide in 2024. This is what the study carried out by Statista Market InsightsGerman data collection and analysis platform.
According to the report, it is estimated that the software market will show a growth rate of 5.27% in the coming years, which might boost the sector’s revenue to US$ 858.10 billion by 2028.
For Bruna Boner, CEO of Globalweb, a company specializing in software and applications factories, the scenario of continuous growth and acceleration in the segment is driven by the digital transformation that crosses all sectors of the economy.
“Globally, the demand for innovative software solutions is on the rise, fueled by trends such as artificial intelligence, IoT (Internet of Things) and cybersecurity,” reports the businesswoman.
The expert points out that growth forecasts for the coming years are very positive, mainly due to the adoption of emerging technologies, which should open up new markets and opportunities in the software market.
Brazil leads IT investments in Latin America
Data from the most recent Brazilian Software Market Study produced by the Brazilian Association of Software Companies (ABES) and the International Data Corporation (IDC) point out that Brazil is the leader in Latin America in investments in information technology, which encompasses software, hardware and services.
In 2022, 36% of investments in information technology among Latin American countries were made in Brazil. At a global level, the country occupies the twelfth position among the nations with the most investment, with 1.65% of the world market.
Software factory
Boner states that the software market has shown remarkable resilience in Brazil, mainly for software developed specifically for the needs of businesses and companies.
For the specialist, this context drives the work of software factories, which develop technologies through the standardization of processes, intensive use of automation and a focus on efficiency and quality, with agile methodologies and DevOps practices.
“In a software factory, projects are divided into smaller components, which are developed, tested and integrated in a systematic way. The approach allows you to better manage resources, reduce development time and improve the consistency of the final product”, explains the expert.
The businesswoman highlights that the software industry, both in Brazil and globally, is in a unique position to lead these changes and create a more responsible and inclusive technological future.
“Issues such as ethics in AI development, data privacy and the environmental impact of data centers, as well as the need for diversity and inclusion in the technology field, are gaining attention,” says Boner. “Software companies are increasingly aware of their social and environmental responsibility”, he adds.
To find out more, just visit: www.globalweb.com.br
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