A recent social experiment revealed that social media campaigns are effective in raising public awareness of its importance screening mental health. As a result, screening increased threefold within one month of the campaign being launched.
This experiment was carried out by a research team from the Health Collaborative Center (HCC) with Principal Researcher Ray Wagiu Basrowi. This social experiment uses an Instagram social media campaign approach with messages that emphasize the importance of connectedness and social interaction entitled #CheckFriendNext Door. Meanwhile, the research involved 688 participants with an age range of 16-53 years from 14 provinces.
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Ray stated that this campaign had proven successful in providing three-fold leverage and participation rates in screening increased significantly. “We deliberately used a social experiment approach because this approach had never been done before in Indonesia. Through campaigns #CheckFriendNext Door “We combine educational content that is packaged attractively with voluntary participation from the public who access it via the HCC Instagram account, so that our message can be spread widely and quickly,” said Ray in Jakarta, Sunday (13/10).
According to combined analysis, in the first week there were more than 600 participants, mostly housewives, who joined directly in this campaign and one third of them immediately responded. realtime and authentic. According to Ray, the analysis also shows that the methods most often used by participants are inviting them to confide in them and group screening.
“We are very happy to see the positive response from the community. “This shows that social media can be a powerful tool to increase public health awareness and encourage concrete action, such as mental health screening,” added Ray.
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Apart from the screening leverage of up to 3 times, social experiments through social media campaigns #CheckFriendNext Door This also succeeded in creating a wave of discussion in cyberspace about the importance of maintaining mental health by chatting and connecting with each other or social connectivity. As many as 30 percent of netizens shared their experiences in undergoing screening, and this motivated other people to take part.
Isti, a housewife who participated in this program, admitted that she had succeeded in inviting six other people to have a mental health check together. “We were even able to solve some problems because we followed the content invitation at HCC while participating #CheckFriendNext Door And screening together,” he stressed.
The success of this social experiment opens up opportunities for more similar campaigns in the future. The next plan is to expand the scope of the campaign by reaching areas with limited access to information and maximizing the potential of digital technology in health services. (H-3)
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