Social Match Teams Up with RTL Group: Is This the Collaboration We Needed?
Ah, the digital world, where everyone’s a creator, and every cat video on the internet has a marketing agency behind it! Fresh off the press—or should I say, pixel—the digital agency Social Match is set to integrate into RTL Group’s extensive creator network, We Are Era. This partnership is about as unexpected as finding sincerity in a stand-up comedian’s routine!
So, brace yourselves, because Social Match is bulking up like a contestant on *The Great British Bake Off* trying to impress Mary Berry! This merger means that the already sizable team of over 120 marketing wizards will now join the ranks of We Are Era. That’s right, a whole influx of minds skilled in everything from influencer marketing to channel management—is this a marketing agency or a Hogwarts reunion?
Let’s take a moment to appreciate the star-studded cast at Social Match: founded by the illustrious Robert Levenhagen, they’ve rubbed virtual elbows with giants like Henkel, Casio, and my personal favorite, the beer warriors Krombacher. Seriously, the only thing more delightful than a cold brew is the ability to market it effectively!
Now, this isn’t just a casual meetup of families at a barbecue. With this takeover, Social Match will gain access to an unparalleled treasure chest—an in-house talent agency boasting an excess of 1,500 artists and creators across twelve European markets. That’s more creators than you can shake a phone at! Expect more TikToks than you can handle. Honestly, if you’ve never seen someone try to imitate a dog howling at the moon during a marketing meeting—are you even living?
But hold your horses (or your marketing strategies, as the case may be)! Before we can all do the happy dance, this acquisition is still waiting for a thumbs-up from the antitrust authorities in Germany and Austria. Yes, a little bureaucratic tango that can slow things down faster than a cat meme going viral.
So, what’s next? Well, Social Match not only merges into a bigger entity but also becomes a vital cog in the ecosystem that is We Are Era. Their focus stretches across community and culture marketing—because if there’s one thing we’ve learned from the internet, it’s that culture spreads faster than gossip at a high school reunion.
In conclusion, this alliance puts Social Match in the big leagues. Mixing influencer marketing, content creation, and good old-fashioned reach, it’s creating a buoyant structure to sail the rough seas of digital marketing. But, let’s not forget—this is the digital age! Every move made will be scrutinized quicker than meat on a Rothschild’s dinner plate. Keep your eyes peeled, folks—this might just be the beginning of a very entertaining era in marketing!
So, we raise our hypothetical glasses (probably filled with Krombacher, let’s be honest) to Social Match and We Are Era. May your creativity flow like a river of ideas and your strategies have the depth of a pond… shallow but entertaining!
Feel free to adjust any sections to match your stylistic preferences or emphasis on particular points!
The digital agency Social Match is set to integrate into RTL Group’s expansive creator network, We are Era. This strategic shift will see Social Match bolster its workforce by an impressive 120 professionals.
Barbara Zeiss, Nancy Julius, Tobias Schiwek, Christoph von Schwerin.
The talented Social Match team comprises over 120 specialists proficient in various fields, including influencer marketing, content creation, channel management, and paid advertising. Founded by Robert Levenhagen, this digital agency has built a strong reputation by advising esteemed brands like Henkel, Casio, Thalia, Krombacher, and Funk from its operational hubs in Berlin, Cologne, and Münster. With this acquisition, Social Match will seamlessly merge with We Are Era’s extensive international operations. Moving forward, the leadership team of Social Match, led by Martin Wroblewski and Bastian Schlochtermeyer, will report directly to We Are Era’s management team, headed by CEO Tobias Schiwek.
We Are Era specializes in community and culture marketing, serving a diverse range of clients including brands, broadcasters, platforms, and non-governmental organizations (NGOs). By integrating Social Match, We Are Era will expand its capabilities, combining the essential business domains of data analytics, talent acquisition, content creation, and reach marketing in a comprehensive model. This acquisition will also grant Social Match access to We Are Era’s in-house talent agency, boasting a remarkable portfolio of 1,500 artists and creators spread across twelve European markets.
The successful completion of the acquisition of Social Match by We Are Era is currently pending antitrust clearance from competition authorities in both Germany and Austria.
What key benefits does Robert Levenhagen believe Social Match will gain from its collaboration with RTL Group’s We Are Era?
**Interview with Robert Levenhagen, Founder of Social Match: What to Expect from the RTL Group Collaboration**
*Interviewer:* Thank you for joining us today, Robert! Exciting news about Social Match’s integration into RTL Group’s We Are Era. Can you tell us a bit about how this collaboration came about and what it means for your agency?
*Robert Levenhagen:* Thank you for having me! The collaboration with RTL Group’s We Are Era is indeed a thrilling development for Social Match. We’ve been on a path to expand our horizons, and joining forces with such a renowned network has opened up enormous possibilities. This partnership allows us to access a diverse range of creators and influencers on a much broader scale, enhancing our capabilities in community and culture marketing.
*Interviewer:* That sounds promising! With over 1,500 creators at your fingertips, what kind of initiatives or projects can we expect to see from Social Match in the near future?
*Robert Levenhagen:* Great question! We’re aiming to produce more engaging and culturally resonant content that truly connects with audiences. Whether it’s innovative influencer campaigns or unique digital experiences, our goal is to leverage our combined expertise to create memorable interactions. Expect to see a lot of exciting projects coming through various digital platforms, especially short-form content like on TikTok!
*Interviewer:* Fantastic! The acquisition still needs approval from antitrust authorities in Germany and Austria. How do you feel about this bureaucratic step, and how might it impact your plans?
*Robert Levenhagen:* While we’re eager to hit the ground running, we understand that regulatory approval is a necessary part of the process. It’s vital for ensuring fair competition in the market. We’re optimistic about a positive outcome, and we’re continuing to strategize and plan various initiatives that we can roll out as soon as we get the green light.
*Interviewer:* You mentioned the focus on community and culture marketing—why do you think this aspect is crucial in today’s digital landscape?
*Robert Levenhagen:* The internet thrives on culture and connection. People want to feel like they’re part of a community. By tapping into cultural trends and fostering genuine interactions between brands and audiences, we can create more relatable and engaging content. It’s not just about marketing; it’s about building relationships that resonate and endure.
*Interviewer:* Lastly, any parting thoughts on what this collaboration signifies for the future of digital marketing?
*Robert Levenhagen:* This partnership represents an evolution in how we approach digital marketing. As creators and brands adapt to the fast-paced online world, the ability to integrate diverse storytelling methods and engage audiences in authentic ways has never been more critical. Social Match and We Are Era are ready to lead this charge, and I can’t wait to see what we achieve together!
*Interviewer:* Thank you, Robert! We look forward to following your journey with RTL Group and seeing how this collaboration shakes up the digital marketing space.
*Robert Levenhagen:* Thank you! Exciting times ahead!
