During the keynote, Apple was good at pointing out that the prices of the iPhone 14 had not increased compared to the previous generation. It’s true… in the United States. Because in Europe, we felt the rise pass!
Roughly speaking, on the old continent new smartphones cost 15% more than their predecessors. And in France, none of them are below €1,000 (the iPhone 14 is €999 in Germany)…
Admittedly, the dollar has strengthened once morest the euro since the start of the year, rising from $1.13 to €1 in January at parity. This makes it easier to compare prices excluding taxes from one continent to another – and that’s when we realize that we are far from parity!
| Price $ excl. VAT | Price € excl. VAT | |
|---|---|---|
| iPhone 14 (128 Go) | 799 $ | 835 € |
| iPhone 14 Plus (128 Go) | 899 $ | 960 € |
| iPhone 14 Pro (128 Go) | 999 $ | 1 093 € |
| iPhone 14 Pro Max (128 Go) | 1 099 $ | 1 218 € |
| Apple Watch Series 8 (41 mm, GPS) | 399 $ | 416 € |
| Apple Watch SE (40 mm, GPS) | 249 $ | 250 € |
| Apple Watch Ultra | 799 $ | 832 € |
| AirPods Pro 2 | 249 $ | 250 € |