Chengdu, China,The global snowboard leading brand BURTON Snowboard Open Event——The Mystery Series came to a successful conclusion on July 10. A total of more than 120 people participated in the competition, and the number of online viewers exceeded 1 million. There were skaters in the women’s, men’s and children’s groups who stood out. Su Yiming, China’s first world champion snowboarder in the big jump, parachuted into the event and interacted with the contestants. Under the leadership of Su Yiming, “Xiaoming ChallengeMany skaters brought wonderful performances, sparking a wave of snowboarding competition. In addition, keywords such as “BURTON Secret Snow Series” and “Su Yiming” also created buzz on the Internet, bringing the charm of ice and snow sports to this summer. with fun.
With the increasing popularity of ice and snow sports in China, BURTON continues to carry forward the brand spirit of “WE RIDE TOGETHER”, and launched the global snowboard open event – Mystery Series. At the Chengdu Station in China, the event set off a frenzy of skiing, and also provided a platform for skaters and snow friends to communicate and gain fun and prizes from participation. It also attracted more attention for BURTON.
The Mystery Series is held over two days. July 9th is the men’s, women’s and children’s chases. The rules of the competition are two teams. You must bypass each flag, reach the finish line first and get the promotion card in the hands of the referee to enter the next round of competition. The chase is characterized by a low-demand, high-interest slalom chase, attracting many skaters to participate in the competition. In the chasing competition, BURTON Chengdu Ocean Taikoo Li store vouchers in different amounts ranging from 1,000 yuan to 3,000 yuan were set as prizes.
The schedule on July 10 ushered in the Xiaoming Challenge and the Jam. Snowboard world champion Su Yiming was introduced by the host and interacted with the contestants on the spot. The schedule rules of the Xiaoming Challenge are for participants to challenge Su Yiming’s designated actions. If the challenge is successful, they can choose any prize from the prize pool. The jam-packed contest requires contestants to challenge for a limited time with a certain amount of improvisation. The jam competition set up BURTON Chengdu Ocean Taikoo Li Store 8,000 yuan vouchers and cash as prizes.
Special guest Su Yiming exchanged skiing with snow friends and shared the fun of snowboarding. The atmosphere was boiling. As the event drew to a close, the BURTON Mystery Series received a good response both online and offline. It is worth mentioning that the Future Rising Star Award was personally presented by Su Yiming with his autographed BURTON W23 CUSTOM skis that are not commercially available.
The veneer has no boundaries, just play it. The BURTON Mystery Series came to a successful conclusion in Chengdu and is regarding to usher in a series of competitions in other cities. Snowboarding has gradually become one of the popular sports in recent years. The Mystery Series, as a more inclusive and accessible event, has received enthusiastic responses from snowboarders of friends became interested in snowboarding and started trying.
Promoting global snowboarding culture and conveying the spirit of snowboarding has always been the brand philosophy of BURTON. Next, BURTON will bring the Mystery Series to other cities to meet and communicate with more snowboarders. Stay tuned.
For more details regarding the Mystery Series, please follow the official WeChat account: BURTON; Official Weibo: BURTON China; Official Douyin: BURTON
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Contacts:
Rachel Kwok –Senior Digital Marketing Manager, BURTON China
rachelk@burton.cn
Anna Wei – Assistant PR Manager, BURTON China
annaw@burton.cn
About BURTON:
In 1977, Jake Burton Carpenter founded Burton veneer in a barn in Vermont, USA, and has since dedicated his life to the veneer business. BURTON has played a key role in the development of snowboarding by creating innovative snowboarding products, supporting the world’s top snowboarders and promoting snowboarding acceptance in ski resorts Backyard entertainment developed into a world-class sport. Today, BURTON designs and produces a set of industry-leading veneer products and outdoor products. In 2006, BURTON became China’s national snowboard U-shaped track team sports equipment supplier, and has cooperated until now. As a leader in the field of outdoor sports and ice and snow sports and advocating the concept of sustainable development, BURTON is the first veneer company in the world to be certified by B Corporation️. BURTON is headquartered in Burlington, VT, and is personally owned by Donna Carpenter. It also has offices in Austria, Japan, Australia, Canada and China.
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