2023-05-10 19:00:27
Snow Man’s Raul and Shota Watanabe will appear in Mos Burger’s new commercial “Deliciousness Standard” (15 seconds), which will be broadcast nationwide from May 24th. The two will continue to serve as MOS annual image characters in 2023.
In the new CM “Oishisa non-standard” edition, two shrimp cutlet burgers with shrimp glass sauce and shrimp mayonnaise sauce will be released for a limited time from the same day. In the video, Raoul vigorously bites into the prawn cutlet burger with plenty of prawn glass sauce. On the other hand, Watanabe also took a bite of the shrimp cutlet burger with shrimp mayonnaise sauce and exclaimed, “Even the shrimp mayonnaise is also shrimp sauce…not standard!” The unconventional deliciousness made them smile so much that they mightn’t help but close their eyes.
On the campaign special page, in addition to the new commercial, the making video that recorded the shooting is also released. Watanabe, who ate a shrimp cutlet burger with shrimp mayonnaise sauce during the photo shoot, said, “The fragrance of the shrimp mayonnaise floats in, and the shrimp is also plump. Moss’ vegetables are crunchy, so the plump and crunchy spread in my mouth, and it’s really delicious. I got it,” he praised. Raul, who ate the prawn cutlet burger with prawn glass sauce, also commented, “The sauce was very rich, the prawns were plump, and the prawn cutlet and the sauce were a perfect match. I was very satisfied.” And when asked in what kind of situation he would like to eat the shrimp cutlet burger, Watanabe said, “(In dance practice) I’m hungry if I dance until the evening, so all nine (Snow Man members) will play rock-paper-scissors. Let’s have the winner eat a shrimp cutlet burger.” Raul said, “You did it last time too! Mos Burger Rock-paper-scissors. Nice!”
In addition, when asked what they thought was “non-standard” for the shrimp cutlet burger, which had two types of sauce that were “non-standard”, Raul, who had been to Watanabe’s house, replied, He said that he was surprised at “the lack of” non-standard “things”. “Because I’m a minimalist,” said Watanabe, “But the refrigerator is big, and I thought she was cooking for herself, so when I opened it, I was surprised to find that there was only water in it…” Watanabe said regarding Raul, “There’s nothing but” non-standard “!” Non-standard “style!” There are quite (difficult things) …” commented. When Watanabe said, “But that’s because it leads to ‘non-standard’ work,” he responded with a smile, “Oh, I’m happy! Thank you.”
In addition, for purchasers of this new product, a promotion will be held from May 24th to July 11th on the web and Mos Burger to convey the message “Thank you for supporting the production area!” It is done at the store. Raul and Watanabe express their gratitude by making a heart mark using their bodies in the web-only video “Secretly shooting with two people” that is developed on the special campaign page and SNS such as Twitter. “Shrimp Warp Heart”, which the two challenged by breathing together, will be released.
In addition, a life-size panel will be posted at the store where you can watch an AR video featuring Raul and Watanabe by holding your smartphone over it. The content changes every period, and it is a video that can only be seen in the store.
■ CM information
Mos Burger new CM “Delicious non-standard” version (15 seconds)
Broadcast nationwide from Wednesday, May 24, 2023
Starring: Raul, Shota Watanabe (Snow Man)
Music Used: “Julietta” by Snow Man
Campaign special page:
1683762859
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