In mid-July, Snapchat announced with great fanfare the launch of its web app, which marked the platform’s first foray beyond the mobile environment.
At that time, the ability to browse, post, or interact with the app’s communication tools from a desktop device was released as exclusive to paying subscribers. Today this has changed.
This Thursday, the social network announced that Snapchat for the web will be available to all users of the service worldwide with various messaging, video chat and filter functions.
Without a doubt, it is an extension that could improve the experience for many users who favor the use of social networks from larger screens accompanied by a physical keyboard that can make writing easier on many occasions.
Snapchat web is characterized by a basic interface, where although we don’t have all the tools, resources and functions that we can have in the mobile version, we can make audio and video calls as well as send photos with some filters.
In relation to the demand that this new version of Snapchat has in the following months, it is possible that the platform will add new functions; however, for now a bet seems clear.
Snapchat and its commitment to video calls
With the possibility of making audio and video calls from the web version, Snapchat could improve its user time metric invested and, therefore, provide new capitalization options.
Although most of us understand Snapchat as the reference in AR communication, according to the service’s messaging product manager, Nathan Boyd, the main use of the platform is still sending messages and calls.
In fact, according to Boyd, more than 100 million Snapchat calls are logged each month, so this new desktop app could benefit from the trend.
Now the competition is sung for services not only like Telegram, Discord or WhatsApp that also have a similar web alternative. Zoom and company add to the equation.