The Snapchat social network has just launched new AR filters with Ray Tracing. Technology worthy of a PC, at the service of brands.
Snapchat partnerships with Ray tracing
It is an undeniable technological feat for the world of video games. the Ray Tracing allows, moreover, to see the reflections and to make the more realistic virtual light. Initially, Ray Tracing was not intended for Snapchat, but for video games. For gaming PCs, with good configurations.
Above all, this makes the universe of a game more real, with light effects interacting with the environment. reflections in water, in blades of grass, light in the eyes when you move the camera in play… That’s Ray Tracing.
Finally, the Snapchat social network has just integrated this functionality into some of its filters. The goal ? make its augmented reality (AR) filters more successful, more realistic, but also more sellers. Currently, this new device allows Snap to deeper partnerships with marks. Especially jewelry.
Now, you have the possibility to try the jewels in question thanks to these filters, on you, in AR. But above all, it allows you to see what the jewel can give IRLwith the reflections of matter for example.
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Augmented reality to test objects
Among the filters that use Ray Tracing Snapchat is that of the jewelry brand Tiffany & Co. But also the filter Buzz Lightning. Which allows the user of the application to equip the spacesuit with all the light reflections that go with it.
Even if, for the moment, this function seems only fun, it is nonetheless made to, in the long term, sell more. It goes without saying that this Snapchat Ray Tracing system should attract more and more brands given its selling power. And in particular, for try on clothes before buying them.
