2023-08-17 16:34:50
The smartphone market remains fragile. After a year 2022 marked by a loss of momentum, shipments are expected to decline by 6% in 2023, according to preliminary figures from Counterpoint Research. The total number of phones delivered to distributors would thus be 1.15 billion units, compared to nearly 1.4 billion in 2021. This would be the lowest figure for ten years, according to the research office. Counterpoint also remains very cautious for the first quarter of next year, stressing that the market rebound in 2024 could be delayed.
The deterioration of the Chinese economy, subject to deflation, the weakness of the Asia zone excluding China and a disappointing demand in the United States explain this decline, according to the study. “Asia is one of the biggest obstacles to positive growth,” the researchers say. “The region as a whole is seeing an intensification of the declines seen in general in emerging markets. »
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