2024-02-02 21:19:49
Advancement in technologies leverages the growth of smart retail with Autonomous Markets in Brazil
Driven by constant developments in technologies focused on smart retail, autonomous markets are already a reality in everyday condominiums across the country. The convenience of having products ranging from food and drinks to personal hygiene available 24 hours a day without having to travel to the nearest market or face queues at cashiers gained strength during the Covid-19 pandemic, but in In a short time it showed that it was here to stay.
BuyBye, a smart retail startup founded in 2020, offers customers 100% autonomous experiences.
Currently in Brazil, autonomous minimarkets generate a turnover of R$2 billion per year, with projections indicating that this amount will double in 2023. And a recent study published by Brain Intelligence Estratégica further reinforces this new trend: 70% of property buyers accept Pay a higher price per m² if the condominium has a mini-market.
BuyByesmart retail startup founded in 2020, offers customers 100% experiences
At the same time, construction companies have already started to include in their projects, along with leisure areas, barbecue areas, pet spaces and other features, also places reserved for the installation of autonomous markets. And, among real estate agents, this has also become an important sales gimmick.
Currently this segment of autonomous markets is present in more than 10 thousand condominiums in the country
Smart retail – Among the main players in this segment is BuyBye, a smart retail startup founded in 2020, which has a network of 44 points of sale installed in condominiums, companies and smart spaces, totaling around 800 items that can be sold ( SKUs). And by 2024, BuyBye is expected to reach 150 points of sale.
BuyBye incorporates Zaitt
In July 2023, BuyBye incorporated Zaitt – a pioneering company in this segment – further strengthening its presence in this niche. The objective from now on is for Zaitt stores to have cutting-edge resources such as the use of artificial intelligence algorithms that control supply, consumption and customer behavior, as well as personalized services according to purchase data – collected in apps, at self-checkout (when the customer passes their purchases at the checkout) or even through facial scanning.
“With the outcome of the deal, we created the largest technology ecosystem for autonomous retail in Brazil. The idea is that, in this ecosystem, BuyBye acts as a marketplace of solutions for all our customers’ needs”, says Evandro Maximiano, CEO of BuyBye and Zaitt.
Experience
With every purchase, BuyBye offers consumers a true 100% autonomous experience. The user enters the market using a QR Code that unlocks the door. Then, with the BuyBye app (available on the Play Store and App Store), he reads the barcode of the products he wants to purchase, as if it were a supermarket cashier reader. Finally, with the products in the digital cart, they make payment through the app itself.
An important differentiator of BuyBye is the possibility of expanding the store experience, if the user wishes to purchase butcher and/or fruit and vegetable items. This way, through the app, they can also order the items they prefer, which will be delivered via delivery, on business days.
BuyBye is already in the final phase of testing solutions that replace the QR Code for unlocking doors in its stores. “The objective of the change is to create an even more personalized and convenient experience for the consumer, without generating security risks or representing large costs in the autonomous model.”
New projects
BuyBye is currently working on the development of autonomous stores in segments such as food and beverages in various parts of the capital of São Paulo. Furthermore, the company also includes, in its expansion plan for 2024, partnerships with public figures, contracts with important white label brands and the opening of new own and licensed stores.
Site: buybye.com.br/
Instagram: www.instagram.com/buybyebr/
Linkedin: www.linkedin.com/company/buy-byere/
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