2024-11-22 20:48:00
Smart Hub opens”>Agibank consolidates hybrid model with inauguration of the thousandth Smart Hub
Agibank, a fintech that transforms the Brazilian financial system by connecting the Brazilian population often left aside by large banks that close branches and exclusively digital fintechs, celebrates the inauguration of its thousandth Smart Hub, located in the city of São Pedro, in the interior from São Paulo.
Smart Hubs are service spaces that integrate digital and in-person, providing the non-digital native population with an accessible and personalized banking experience. In these establishments, customers receive complete financial guidance and have access to financial services such as credit, insurance, accounts and cards.
The 1,000th physical unit along the Smart Hub model symbolizes a trajectory that began in Porto Alegre, in 1999, and which aims to guarantee access to financial services in a democratic way for the Brazilian population
With a hybrid business model, which combines advanced technology with a network of 1,000 Smart Hubs, Agibank faces the reality of millions of Brazilians whose needs are often ignored by the financial sector.
Fintech fills this blank space left by the two extremes of the industry: on the one hand, traditional banks that have been closing branches, and, on the other, exclusively digital fintechs, limited to service via app.
By reaching 50% of Brazilians, Agibank combines digital efficiency with human contact, offering a banking experience that welcomes, encourages and promotes dignity. In 2024, Agibank opened 100 Smart Hubs in different regions of Brazil. The 1,000th unit symbolizes a trajectory that began in Porto Alegre, in 1999.
The expansion of Smart Hubs is guided by a data-driven strategy, which uses advanced technology and data analysis to determine the ideal locations for opening new units. The approach considers factors such as specific demands of the local population, financial service gaps and opportunities for positive social impact, ensuring that each Smart Hub is deployed where it can generate the greatest value for customers.
Smart Hub facade (Photo: agibank.com.br)
Technological precision and strategic vision
The combination of technological precision and strategic vision reinforces the uniqueness of Agibank’s business model. Currently, fintech is present in all Brazilian cities with more than 100 thousand inhabitants and plans to expand its network to municipalities with more than 50 thousand inhabitants across the country.
“Our purpose has always been to democratize access to financial services for Brazilians that large banks and digital fintechs left aside. Our Smart Hubs welcome and guide our customers, especially at a time when the market reduces in-person service,” says Glauber Correa, CEO of Agibank.
With the goal of reaching around 2,500 units by 2030, Agibank’s Smart Hubs combine the convenience of digital with the human touch, serving both connected customers and those who prefer in-person contact. “Our business model is not just digital – it is inclusive. Human contact makes a difference,” says Correa. “For many Brazilians, face-to-face service and financial advice are essential, and that is what we offer with our Smart Hubs.”
From the first Smart Hub, in Porto Alegre, to the thousandth unit in the city of São Pedro, in São Paulo, more than five million customers have already been served by Agibank. Today, the company has four million active customers and an NPS (Net Promoter Score) of 75 points in the third quarter of 2024, reflecting customer satisfaction and trust.
“Our 1,000th Smart Hub is a milestone in our sustainable growth journey. We are not just looking to expand, but to generate real impact in the communities where we are present,” says Correa. “Our purpose is clear: to fight for a banking experience that welcomes and encourages all Brazilians.”
Currently, 100% of Agibank’s credit operations are carried out through its own channels, both digital and in-person. “Technology makes us more agile, but nothing replaces face-to-face conversations about how to organize finances or plan the future,” concludes Correa.
About Agibank
Founded in 1999 in Porto Alegre and currently headquartered in Campinas, Agibank has a unique business model in Brazil, created to serve an audience that represents the majority of the Brazilian population, whose needs are still far from the priorities of large banks and banks. exclusively digital. We are filling a blank space in the market by serving a public that often feels invisible with quality and dignity.
Our hybrid model combines the best of both worlds: a complete, light, fast and easy digital bank, with Smart Hubs that provide a welcoming, agile and accessible in-person experience for all Brazilians. We develop personalized solutions and a simple, inclusive journey for customers who are not digital natives, ensuring a significant competitive advantage. This approach allows us to win more customers, build lasting relationships and strengthen our sustainable growth trajectory.
1732373241
#Agibanks #1000th #Smart #Hub #opens
**Q: How does Agibank plan to expand its Smart Hub network, and what challenges do you anticipate in reaching your goal of 2,500 hubs by 2030?**
**Interview with Glauber Correa, CEO of Agibank**
**Q: Congratulations on the inauguration of Agibank’s 1,000th Smart Hub. Can you tell us what the Smart Hub model is and why it’s so significant?**
**Glauber Correa:** Thank you! The Smart Hub model is a revolutionary approach we’ve developed to bridge the gap between traditional banking and digital fintech services. These hubs combine in-person and digital services, providing accessible financial guidance in communities often overlooked by large banks. By reaching our 1,000th hub, we’re reinforcing our commitment to democratizing access to financial services for all Brazilians.
**Q: How did the idea for Smart Hubs originate, and how has it evolved since the first one opened in Porto Alegre?**
**Correa:** Our journey began in 1999 with the first Smart Hub in Porto Alegre. We identified a significant need: many people in Brazil require personalized financial services but lack access due to branch closures and the focus of purely digital fintechs. Since then, we’ve evolved our model using data-driven strategies to establish hubs where they can make the most impact.
**Q: You mentioned that Smart Hubs cater to communities that are often neglected by the financial sector. Can you elaborate on how you identify the locations for new hubs?**
**Correa:** Absolutely. Our expansion strategy relies on advanced technology and data analysis. We assess local needs, identify service gaps, and prioritize areas where we can foster positive social impacts. This ensures that each new Smart Hub can effectively serve the community it enters.
**Q: With the rise of digital banking, why do you believe in maintaining in-person services through the Smart Hubs?**
**Correa:** Human contact is essential. While technology enhances efficiency, many Brazilians value face-to-face interactions for obtaining financial advice. Our Smart Hubs provide a welcoming space where customers can receive personalized guidance, which is particularly crucial as other banks scale back in-person services. We believe our inclusive model addresses this vital need.
**Q: As Agibank looks to the future, what are your goals for the Smart Hub network?**
**Correa:** Our goal is ambitious: to expand to approximately 2,500 Smart Hubs by 2030. We aim to be present in all Brazilian municipalities with populations over 50,000. This expansion will continue to leverage our hybrid model and further support our mission to bring dignified financial services to every corner of Brazil.
**Q: what has been the customer response to Agibank’s services, especially with the recent expansion?**
**Correa:** We are thrilled to report that we currently serve four million active customers, and our Net Promoter Score stands at 75, which reflects high levels of customer satisfaction and trust in our services. The feedback from our customers encourages us to keep innovating and expanding our reach, ensuring that we continue to meet their evolving needs.
**Q: Thank you for your insights, Glauber. We look forward to seeing how Agibank continues to grow and impact the financial landscape in Brazil.**
**Correa:** Thank you for having me! We are excited about the future and committed to making a difference in the lives of millions of Brazilians.
